Ian Bremmer

I say product, but I mean, we actually put it out publicly and we don't spend we don't charge for it.

That we're most well known for is the top risks piece, which you and I do at the beginning of the year as well.

And it's out at the beginning of the year.

And it looks at what we think the biggest, most consequential risks are globally.

And it's there's only 10 of them.

So it's a completely artificial number.

But it means that we don't have a number 11.

And we also do the top herrings, usually three or four of those.

We don't do 10 of those, which are the things people think are going to matter, but actually don't.

And we have a methodology that kind of creates some rigor around the process.

And that methodology is we rank these risks on the basis of likelihood,

imminence and impact, right?

Likelihood, if it's really likely to happen, it's a baseline risk, then it's more impactful.

It matters more.

We're going to pay more attention to it than if it's like, oh, this could happen, but it's 0.1%.

So when people were talking about a tactical nuke is going to go off in Ukraine, you know, incredible headline, very, very unlikely, right?

Don't talk as much about it.

Then you look at imminence.

Getting the story right and getting the timing wrong is a disaster in the marketplace, but it's also a real problem for policy.

I mean, I remember 10 years ago, I put out a tweet that said that I believed within 10 years time that the US would have a closer relationship with Iran than Saudi Arabia.