Ian Bremmer

And the reality is we, you and I have done how many 10, 15 of these now, and they're basically 45 minutes an hour, sometimes longer.

And, and they've been, you know, all over the world.

The feedback I've gotten is fantastic with their deep dives.

Yeah.

And this time around, it's a deep dive on doing analysis.

I don't think I could have this conversation in five or 10 minutes.

And I wouldn't want to try because I don't think I could do the topic justice.

I'd much rather have someone come back to this.

They see it.

Oh, that's interesting.

Let me come back to this on a Saturday afternoon or when I'm on a bike ride, you know, whatever it is.

That I can actually listen to it because we're capable of multitasking.

When I'm at the gym or when I'm running on the river in New York, I see people that are listening to their books and their podcasts.

It's like 90% of the folks.

So they're actually all super intellectually engaged.

That's when you do something like this.

The best TED Talks that I have watched are talks that have interested me in a topic that before watching that talk, I had very little exposure to and then made me proactively

go and engage with that kind of content when I saw it before and I would flip through it.

Because when you just see a reasonable article on something, but you haven't seen the best person in the field opine on it in a sharp way for 12 minutes, you don't know that you're really interested.

And Ted is like the sudden ta-da, you should really care about this topic.