Ian Dunt

Yeah.

And so was I, to be fair, because generally speaking, the history of British politics is that if you say to people there's an economic risk to doing this, they won't do it.

I mean, that's how the Conservatives have won all the elections.

I mean, Labour hardly ever in power.

It's so rare that Labour get power.

And part of the reason is it's really easy for the Conservatives.

We're the very, very right-wing press.

You know, two-thirds, three-quarters of the press is on the right, as it is in this country, really.

Just go, I wouldn't do that, mate.

You know, your mortgages, think about your house, think about your pension, think about economic performance.

And Brits respond to that because up until then, Brits have been really invested in the economy and we're doing pretty well out of it.

So why did they find Cameron's arguments so unpersuasive, the voters, when they ended up voting no?

But what none of us had presumed was just the fact that people weren't that invested in the economy anymore.

Huge numbers of people were actually having a really, really bad time of it since the financial crash, in many cases before then.

Now, what was there to risk?

What is there to risk if you don't own any property, if you have a terrible job on insecure terms where you're not even really told whether you're going to have work next week or not, if your high street looks dilapidated, if it's covered in just betting shops and vape shops?

If you put someone in that scenario, then they're willing to try to change things.

And there was one message which was changed and another message which was not changed.

It wasn't about the EU.

It really wasn't.