Ian Dunt

So yeah, he could totally win with Labour becoming the main party.

I think he has the attributes to it.

The only thing we question as before is whether he has the courage to make the big decisions that can improve the country in the long term.

Yeah.

It definitely was about the by-election.

It wasn't like old local elections.

Well, I mean, look, your resources are, I mean, to be fair, not in his case.

In by-elections, you have a little bit more resources.

But generally speaking, I mean, they've contacted, they've knocked on every door in the constituency four times.

And that's kind of unheard of.

That's not really how you approach these things.

Usually, you know, parties have these really old data sets.

And they'll tell you for each house,

Voted Labour 1997, hasn't voted since then, voted last time, passionate, you know, pro-Labour, will never vote for us.

And they use that to think we don't bother going to the houses that we can't convince.

We go to the houses that we can convince.

You know, elections, general elections and by-elections are data heavy.

They're data crunching.

You work off data sets and you work those data sets to get people out on the day.

That's basically what you're trying to do, get your supporters out on the day.