Ian Dunt

You know, two-thirds, three-quarters of the press is on the right, as it is in this country, really.

Just go, I wouldn't do that, mate.

You know, your mortgages, think about your house, think about your pension, think about economic performance.

And Brits respond to that because up until then, Brits have been really invested in the economy and we're doing pretty well out of it.

So why did they find Cameron's arguments so unpersuasive, the voters, when they ended up voting no?

But what none of us had presumed was just the fact that people weren't that invested in the economy anymore.

Huge numbers of people were actually having a really, really bad time of it since the financial crash, in many cases before then.

Now, what was there to risk?

What is there to risk if you don't own any property, if you have a terrible job on insecure terms where you're not even really told whether you're going to have work next week or not, if your high street looks dilapidated, if it's covered in just betting shops and vape shops?

If you put someone in that scenario, then they're willing to try to change things.

And there was one message which was changed and another message which was not changed.

It wasn't about the EU.

It really wasn't.

Overlaying all that was an argument about immigration through the medium of free movement.

But primarily it was just like, do you feel like kicking the system today?

And until this point in British history, most people had a pretty easygoing sort of – not easygoing, but if you worked, you would succeed.

You could get onto the housing ladder.

You could get a decent job.

The kids would probably be wealthier than you were.

You know, on we go.