Ian Hecox

Right.

Yeah.

Yeah.

I can't believe we were around to see like what people were doing when they were just like, I want to make this.

And I guess I'm losing money.

I'm buying the equipment.

But that was a big shift when people started realizing you can get rich off of this.

And then it's like a completely different mentality of like algorithm hacking and stuff like that.

Yeah.

Right.

There are definitely creators that will come up and like talk, just be so excited and passionate about what they're making and they want to share that.

And I love that.

Yeah, that's cool.

You know, that's that's kind of what VidCon used to be in the earliest days.

anyone to make their own shorter form content that doesn't that's a lot more that's a lot it's low lift you know it's a lot more accessible than yeah youtube because youtube was kind of that in the beginning but youtube has evolved to kind of reward longer content yeah a little bit more production a lot you know a lot of that so then it feels like tiktok and reels have kind of fell into that place uh to be accessible in the way that youtube used to be about

That's scary because then when that number eventually goes down, you're not going to know how to come back up from it.

Yeah.

Even if you went viral, are you going to want to keep making it?

Exactly.

It's not like you get viral once and then you're set.