Ida Tin

How do you decide what you're going to get involved in?

So actually, there's a lot of parallels from the life I had on my motorcycle and doing the motorcycle tours to running this kind of startup.

There's a lot of, say, you have to be quite courageous, I think, in many ways.

And riding the motorcycle alone through the desert for two years definitely was a good training ground for doing what I'm doing now.

So though they seem very different, I feel I'm using a lot of my kind of core strength.

Which is what?

Which is what?

I think it is living very well with unknowns and being ready to jump into the deep end and learning to swim as I go.

I think learning fast is one of the things I'm good at because I'm always new in my job in some sense.

So to walk us through, why did you decide to stop the motorcycle stuff and start Hello Clue?

And then let's dive deeper into Clue and some of the growth opportunities.

I was kind of coming towards the end of my twenties and I was really puzzled why nobody had come up with a modern and data-driven innovation to help women manage their reproductive health and family planning.

I looked into a lot of

patent databases because I thought, well, maybe there has been some great innovation that just hasn't made it to market.

But everything I found was about putting hormones into the body.

And I thought, but hold on, if you know exactly where you are in your cycle, you can then use a condom those couple of days where you can get pregnant and not worry about it the rest of the time.

So it really started with me kind of having that need and then figuring out that many, many women have a similar need because only 30% of women in Europe and America is actually on hormonal birth control.

So that was the starting point, trying to solve something that seemed like a really, really foundational and major issue for many, many women across the globe.

So how did you get your, again, you self-funded, well, you raised capital, I mean, but how did you get the initial money to build the app, design it, get it coded?

Yeah.