Ilana

Take us there for a second because you talk a lot about that also in Undercover Billionaire. That was a pivotal moment for you, for your mom, for your family.

Take us there for a second because you talk a lot about that also in Undercover Billionaire. That was a pivotal moment for you, for your mom, for your family.

And you're only 10. I mean, you're at that point, you're 10 years old. That is traumatic.

And you're only 10. I mean, you're at that point, you're 10 years old. That is traumatic.

So take us there. We'll fast forward in a second, but I think it's important. You've been in this trauma. Age, I think, 15 to 25, you were still kind of lost, right? What was it like, Grant?

So take us there. We'll fast forward in a second, but I think it's important. You've been in this trauma. Age, I think, 15 to 25, you were still kind of lost, right? What was it like, Grant?

What changed? How did you decide to take control of your life?

What changed? How did you decide to take control of your life?

Wow. Again, I want people to hear this because people are right now going through really tough times. There have been layoffs. I mean, people are going through a lot. California had this fires. There's a lot of crap going on in the world right now. And there's a lot of suffering.

Wow. Again, I want people to hear this because people are right now going through really tough times. There have been layoffs. I mean, people are going through a lot. California had this fires. There's a lot of crap going on in the world right now. And there's a lot of suffering.

So I want them to hear that you can control your life, that you can decide that you want massive success no matter what. And you are a hustler. Grant, I think of myself as somebody that is hardworking and I can outbeat almost anyone, but you put a shame on me. So you outwork me any day.

So I want them to hear that you can control your life, that you can decide that you want massive success no matter what. And you are a hustler. Grant, I think of myself as somebody that is hardworking and I can outbeat almost anyone, but you put a shame on me. So you outwork me any day.

So tell us, what shifted and suddenly you learned that you love sales and you take that as a gift?

So tell us, what shifted and suddenly you learned that you love sales and you take that as a gift?

Okay.

Okay.

That shift is absolutely incredible. And I think you took it to a whole different level. By the way, one of your books, Sell and Be Sold, is just so incredible because you're trying. Every conversation, there's like two frames, right? You're either selling or somebody's selling you their crap, right? Like it's like one of them and happening.

That shift is absolutely incredible. And I think you took it to a whole different level. By the way, one of your books, Sell and Be Sold, is just so incredible because you're trying. Every conversation, there's like two frames, right? You're either selling or somebody's selling you their crap, right? Like it's like one of them and happening.

But you also built the Tenex brand and the Tenex rule, right? to a global movement way before anybody understood branding. I think most people didn't really understand what it took. And you were just like, you saw it. You saw the future. And we're going to tie it to what you see now. But you saw that future.

But you also built the Tenex brand and the Tenex rule, right? to a global movement way before anybody understood branding. I think most people didn't really understand what it took. And you were just like, you saw it. You saw the future. And we're going to tie it to what you see now. But you saw that future.