Ilana

But take me there, Brian, because I think one of the things that a lot of people miss, and I want to challenge you here for a second, Even if you're really good at your craft, what they miss is when they want to start their own thing. They actually don't necessarily need to be good at the craft, but they need to be really good at sales and marketing and business and hiring.

But take me there, Brian, because I think one of the things that a lot of people miss, and I want to challenge you here for a second, Even if you're really good at your craft, what they miss is when they want to start their own thing. They actually don't necessarily need to be good at the craft, but they need to be really good at sales and marketing and business and hiring.

It's like it's suddenly all these things that this is not why I started. I started because I'm passionate about being in the gym and now I'm hustling on getting ads and whatever podcast. So tag me there because I think this is so different.

It's like it's suddenly all these things that this is not why I started. I started because I'm passionate about being in the gym and now I'm hustling on getting ads and whatever podcast. So tag me there because I think this is so different.

First of all, it's understanding that there's a gap, but also getting that extreme ownership, not victim mentality, but actually owning it and saying, you know what? I see a gap and I'm going to freaking find it, right? Even though we're talking about entrepreneurship specifically, what you're saying right now is relevant for any leadership role.

First of all, it's understanding that there's a gap, but also getting that extreme ownership, not victim mentality, but actually owning it and saying, you know what? I see a gap and I'm going to freaking find it, right? Even though we're talking about entrepreneurship specifically, what you're saying right now is relevant for any leadership role.

So if you need to understand, like in today's world, Even if you just want to climb up the ladder, even if you just want to be relevant and corporate, you're going to need to work on your branding. You need to understand, you need to look at yourself as your own company, as your own CEO.

So if you need to understand, like in today's world, Even if you just want to climb up the ladder, even if you just want to be relevant and corporate, you're going to need to work on your branding. You need to understand, you need to look at yourself as your own company, as your own CEO.

It's so important and not just neglect and close your eyes and put blinders on and just do the hard work and forget about yourself. So if you're listening to this and you're thinking, oh, it's not relevant for me because I'm not an entrepreneur. Yes, it is. So open your eyes and open your ears. So thank you, Brian. But let's talk about mindset. because I hear a pattern all the time.

It's so important and not just neglect and close your eyes and put blinders on and just do the hard work and forget about yourself. So if you're listening to this and you're thinking, oh, it's not relevant for me because I'm not an entrepreneur. Yes, it is. So open your eyes and open your ears. So thank you, Brian. But let's talk about mindset. because I hear a pattern all the time.

I'm also very honest about probably a decade ago, I didn't think at all about mindset. In fact, I would think it's a little bit of BS. You know, I'm like, oh, who needs mindset? Just tough it up.

I'm also very honest about probably a decade ago, I didn't think at all about mindset. In fact, I would think it's a little bit of BS. You know, I'm like, oh, who needs mindset? Just tough it up.

Grit, grit, like grit, right? So talk to me about What transformed in your life to start looking at mindset? And again, this also relates to your first book, The Fitness Mindset. It's all connected, but what shifted in you?

Grit, grit, like grit, right? So talk to me about What transformed in your life to start looking at mindset? And again, this also relates to your first book, The Fitness Mindset. It's all connected, but what shifted in you?

By the way, we already talked about that we're not going for the Sahara and the Arctic, but go ahead, Brian.

By the way, we already talked about that we're not going for the Sahara and the Arctic, but go ahead, Brian.

Get in shape. What are you doing?

Get in shape. What are you doing?

100%.

100%.