Ilana

Chris Savage, co-founder and CEO of Wistia, a video for business, which we're using as well. And from starting in his co-founder's living room, Wistia has since grown into a multi-million dollar business with over 200 employees and millions of customers. But Chris, it wasn't an overnight success. Take us back in time to your college days.

Chris Savage, co-founder and CEO of Wistia, a video for business, which we're using as well. And from starting in his co-founder's living room, Wistia has since grown into a multi-million dollar business with over 200 employees and millions of customers. But Chris, it wasn't an overnight success. Take us back in time to your college days.

And I want to go there for a second because it started with some kind of movie that you got involved and it took off. But how did that morph into Wistia? It's just such a beautiful story.

And I want to go there for a second because it started with some kind of movie that you got involved and it took off. But how did that morph into Wistia? It's just such a beautiful story.

And I think it even won an Emmy Award. It was theoretically, it looked like a success, and then you were not able to really take it forward. Am I right?

And I think it even won an Emmy Award. It was theoretically, it looked like a success, and then you were not able to really take it forward. Am I right?

Which always does, by the way, which is interesting because there's these myths that just causes us to think that things will happen faster. But talk to us for a second. So you were a very early adapter and you really understood what is the change that is happening and you knew that you want to jump on this.

Which always does, by the way, which is interesting because there's these myths that just causes us to think that things will happen faster. But talk to us for a second. So you were a very early adapter and you really understood what is the change that is happening and you knew that you want to jump on this.

But share a little bit around the pivot that you needed to do, the experimentation that you needed to do in order to find the market fit, which is always just such a hard thing to do because everything looks so green.

But share a little bit around the pivot that you needed to do, the experimentation that you needed to do in order to find the market fit, which is always just such a hard thing to do because everything looks so green.

There's actually a need. You're actually creating medicine versus a vitamin. People actually need it, willing to pay, et cetera, et cetera.

There's actually a need. You're actually creating medicine versus a vitamin. People actually need it, willing to pay, et cetera, et cetera.

I love this story. And then you need to go raise capital, right? Which is very, very hard. Can you talk a little bit about it? Because again, I think there's a little bit of a myth. We see all these people raising millions and you're like, okay. And then, you know, just so hard to continue when you get the first few no's.

I love this story. And then you need to go raise capital, right? Which is very, very hard. Can you talk a little bit about it? Because again, I think there's a little bit of a myth. We see all these people raising millions and you're like, okay. And then, you know, just so hard to continue when you get the first few no's.

That's a good hire, by the way.

That's a good hire, by the way.

As a co-founder, when you start a company, you need to, or even when you just lead a company, you need to make some really hard decisions and you're never going to have all the data you want in order to make the right decision, but you're going to have to make those decisions. You made this big decision in order to basically scale the company. How do you look at scaling the company?

As a co-founder, when you start a company, you need to, or even when you just lead a company, you need to make some really hard decisions and you're never going to have all the data you want in order to make the right decision, but you're going to have to make those decisions. You made this big decision in order to basically scale the company. How do you look at scaling the company?

And I want to go there for a second with you, Chris, because I think a brand is something or some kind of a balance between what you want to be perceived and authenticity is really confusing, especially when you're talking sometimes to these big brands. You want to sound very serious and official. versus fun and engaging and happy, weird videos.

And I want to go there for a second with you, Chris, because I think a brand is something or some kind of a balance between what you want to be perceived and authenticity is really confusing, especially when you're talking sometimes to these big brands. You want to sound very serious and official. versus fun and engaging and happy, weird videos.