Ilana

More stuff. So tell me, so you found then Wonderhill in 2008.

More stuff. So tell me, so you found then Wonderhill in 2008.

It still makes sense. But why was it such a mistake? Because I heard you say that before. Take me there for a second.

It still makes sense. But why was it such a mistake? Because I heard you say that before. Take me there for a second.

Nobody wants that. So take me there for a second, James, because you have tried for a while. Like you did basically put your head down and try to make it work.

Nobody wants that. So take me there for a second, James, because you have tried for a while. Like you did basically put your head down and try to make it work.

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And I'm sure the fact that you had to go through the various ventures in this one, I'm sure that just makes you understand founders at a whole different level. I mean, you did sell this out, but you do look at it as a huge, I think, waste of time.

And I'm sure the fact that you had to go through the various ventures in this one, I'm sure that just makes you understand founders at a whole different level. I mean, you did sell this out, but you do look at it as a huge, I think, waste of time.

So when you sell GIF, does it make you decide, you know, I'm done? Or, I mean, again, the graffiti thing just makes you now decide to start NFX because I feel like that should also be traumatic to some extent. Like, I can't do this.

So when you sell GIF, does it make you decide, you know, I'm done? Or, I mean, again, the graffiti thing just makes you now decide to start NFX because I feel like that should also be traumatic to some extent. Like, I can't do this.

First of all, how did you meet Gigi, by the way, Gigi Levy?

First of all, how did you meet Gigi, by the way, Gigi Levy?

Well, you know that Israelis don't have these walls of things that you can't talk about. You know that, right? Not all of them.

Well, you know that Israelis don't have these walls of things that you can't talk about. You know that, right? Not all of them.

I mean, it's almost like marriage. That's not easy to find.

I mean, it's almost like marriage. That's not easy to find.