Ilana

almost like this massive momentum to move yourself and to dare to say, you know what? That doesn't actually inspire me. I want to do something different and I don't care what it looks like, but that is the scariest thing that I don't care. It's really scary.

almost like this massive momentum to move yourself and to dare to say, you know what? That doesn't actually inspire me. I want to do something different and I don't care what it looks like, but that is the scariest thing that I don't care. It's really scary.

Me too, especially the cooking is so not me.

Me too, especially the cooking is so not me.

But that's why I wanted your story, because your story is so inspiring, John. But I will go there for a second, because one of the things that you'll see is, I mean, sometimes fear is real. Like, I don't know how to pay the salaries. I don't know. It's a crappy year. How do you maneuver through these challenges and keep sane?

But that's why I wanted your story, because your story is so inspiring, John. But I will go there for a second, because one of the things that you'll see is, I mean, sometimes fear is real. Like, I don't know how to pay the salaries. I don't know. It's a crappy year. How do you maneuver through these challenges and keep sane?

Eventually, it's about solving a real problem, right? And it could be a $1 problem for a million people, or it could be a million-dollar problem for one person. But it needs to be a real problem or somewhere in between, right? But at the end of the day, it needs to be a real problem. But I will say, like, if you still went to whatever, 2000, 2008, I don't know, there were some downtimes.

Eventually, it's about solving a real problem, right? And it could be a $1 problem for a million people, or it could be a million-dollar problem for one person. But it needs to be a real problem or somewhere in between, right? But at the end of the day, it needs to be a real problem. But I will say, like, if you still went to whatever, 2000, 2008, I don't know, there were some downtimes.

Even if you have an incredible market fit and you have an incredible business model and you have amazing clients from time to time, it's going to be... But it's scary. What do you do?

Even if you have an incredible market fit and you have an incredible business model and you have amazing clients from time to time, it's going to be... But it's scary. What do you do?

That's so surreal. That's so crazy. That's amazing.

That's so surreal. That's so crazy. That's amazing.

The reason somebody like this calls you is because from very early on, like before I even knew about what a personal brand is, you knew that you need to grow your personal brand. And that to me is really inspiring. Like, yes, you also do good, right? And you create amazing change. And you know how to really cultivate that personal brand for yourself and write the books and go speaking.

The reason somebody like this calls you is because from very early on, like before I even knew about what a personal brand is, you knew that you need to grow your personal brand. And that to me is really inspiring. Like, yes, you also do good, right? And you create amazing change. And you know how to really cultivate that personal brand for yourself and write the books and go speaking.

And what triggered you to understand that this is the future? At least for me, a techie, you know, I didn't even realize until I woke up and said, oh, my God, I'm a nobody. What made you create that?

And what triggered you to understand that this is the future? At least for me, a techie, you know, I didn't even realize until I woke up and said, oh, my God, I'm a nobody. What made you create that?

Yeah.

Yeah.

But let me ask you for a second, John, because one of the things that we run into a lot in Leap Academy is that people, even though they give a lot of value, even though they mean really well, they don't know how to charge their worth. So the minute somebody calls them to speak or to do something, sure, I'll do it for free. Of course, of course, of course, right?

But let me ask you for a second, John, because one of the things that we run into a lot in Leap Academy is that people, even though they give a lot of value, even though they mean really well, they don't know how to charge their worth. So the minute somebody calls them to speak or to do something, sure, I'll do it for free. Of course, of course, of course, right?