Ilana

which I think was the bigger thing for them. The status, the status is amazing. Okay. So fast forward, you actually grow it. LaunchBit is getting acquired, but talk to me about those first years. I think you alluded to what you don't know that you don't know. And I think for me, I resonate a lot because I think at some point I built so much

which I think was the bigger thing for them. The status, the status is amazing. Okay. So fast forward, you actually grow it. LaunchBit is getting acquired, but talk to me about those first years. I think you alluded to what you don't know that you don't know. And I think for me, I resonate a lot because I think at some point I built so much

overconfidence and a little bit of ego to think that I know everything. And I needed to smack myself and fall down deep to understand how much I don't know. What was it for you, Elizabeth? And how did you start acquiring clients and et cetera? So talk to us a little bit about those first years.

overconfidence and a little bit of ego to think that I know everything. And I needed to smack myself and fall down deep to understand how much I don't know. What was it for you, Elizabeth? And how did you start acquiring clients and et cetera? So talk to us a little bit about those first years.

And I fully agree. And it was interesting. I just talked to Gary Vee in his studio. And I think one of the things that we talked is the difference between number one and anything else in the company. And I think that realization was, I mean, I was already VP, whatever, you know, it's like, oh, I probably know it all. No, I don't.

And I fully agree. And it was interesting. I just talked to Gary Vee in his studio. And I think one of the things that we talked is the difference between number one and anything else in the company. And I think that realization was, I mean, I was already VP, whatever, you know, it's like, oh, I probably know it all. No, I don't.

Every single time there's just this massive learning that needs to happen. So how did you figure it out? How did you raise capital? How did you learn how to be acquired? Walk us through this a little bit, Elizabeth. Oh, gosh.

Every single time there's just this massive learning that needs to happen. So how did you figure it out? How did you raise capital? How did you learn how to be acquired? Walk us through this a little bit, Elizabeth. Oh, gosh.

We'll talk about it because I can see already how much of this you're bringing to Hustle Fund. So we'll talk about it. But talk to me, how much did you lean on amazing mentors like Tony and others?

We'll talk about it because I can see already how much of this you're bringing to Hustle Fund. So we'll talk about it. But talk to me, how much did you lean on amazing mentors like Tony and others?

It's amazing how much has changed. And we're also going to talk about startup accelerators like 500 Startups in a second. But so you bring somehow the company to an acquisition and that process on its own, and it doesn't matter if it's big or small, that process on its own is a heck of an earthquake. Share a little bit of how that looks like for you or whatever you can share.

It's amazing how much has changed. And we're also going to talk about startup accelerators like 500 Startups in a second. But so you bring somehow the company to an acquisition and that process on its own, and it doesn't matter if it's big or small, that process on its own is a heck of an earthquake. Share a little bit of how that looks like for you or whatever you can share.

And I love that because again, there's so many reasons to buy a company, whether it's the team or the product or the market. And each one has a very different way of looking at things and the potential and the pricing. And so that's amazing. And there's just so much to learn in that. So you sell the company and you decide to join 500 Startups. Tell us a little bit about that.

And I love that because again, there's so many reasons to buy a company, whether it's the team or the product or the market. And each one has a very different way of looking at things and the potential and the pricing. And so that's amazing. And there's just so much to learn in that. So you sell the company and you decide to join 500 Startups. Tell us a little bit about that.

I think it's still before I even heard of 500 Startups. So I think I was still deep in my own world of tech. But share a little bit. Why did you decide to join and how was that experience for you?

I think it's still before I even heard of 500 Startups. So I think I was still deep in my own world of tech. But share a little bit. Why did you decide to join and how was that experience for you?

And if I remember correctly, there were some dramas. So you were taking in organizations with a little bit of drama, if not a lot of drama, and you needed to stabilize the brand and to bring more people in. Was that a problem for you or no? The drama came in 2017.

And if I remember correctly, there were some dramas. So you were taking in organizations with a little bit of drama, if not a lot of drama, and you needed to stabilize the brand and to bring more people in. Was that a problem for you or no? The drama came in 2017.

Right. And take me there for a second, because when you see big data like you've seen and you wrote, you said hundreds of checks, it's very different than a typical VC. VC will write a lot less checks in general. So what did you learn about evaluating startups and founders? Take us a little bit there.

Right. And take me there for a second, because when you see big data like you've seen and you wrote, you said hundreds of checks, it's very different than a typical VC. VC will write a lot less checks in general. So what did you learn about evaluating startups and founders? Take us a little bit there.