Ilya Semin

Annual Recurrent Revenue.

So in 2015, we went from about $2 million at the beginning of the year to about $6 million at the end of the year.

Well, gap revenue, it's probably $4 million or something like this.

But like I said, we always measure.

That's not a run rate.

That's ARR.

I mean, all this.

Yeah, more or less.

Yeah.

Oh, well, since we launched two years ago and most of our customers stay and they're happy.

Right now, it's really hard to measure how many months because it has to be at least 12 months, right?

Because we sell it on an annual basis.

But I would say it's too early for us to really have some real numbers about the churn and how many LTV and things like that.

Yeah, churn for us is less than 1% a month.

That's how we measure it.

In terms of LTV, like I said, it's just too early to give you any numbers.

well uh right now our our customer acquisition cost is around nine thousand dollars okay so this is uh if we want to be efficient we want to spend this amount or less to get a new customer right

Well, so here's the beauty of SaaS business, especially in our model.

Almost all our customers pay up front.

Yeah, most customers, we give a pretty good discount when they pay for the whole year upfront.