Indra Nooyi
👤 SpeakerAppearances Over Time
Podcast Appearances
Because I'll give you an example.
A Frito-Lay chip will turn 40, 50 times a year.
Beverages might turn 60 to 70 times a year.
Toothpaste turns 12 times a year.
Cookies turn 10 times a year.
So, you know, those can come through the warehouse.
But chips, milk, beverages, very hard to bring it through the warehouse.
Well, I look for new products.
Have they been slotted?
Are the existing workhorses like a Lay's or Doritos got enough facings so the consumer knows that they should grab it?
Is each package neatly crisped and put on the shelf?
Because that's the media you own, right?
When your consumer sees the product on a shelf, that's the media talking to you.
So to me, the media you own is very important.
to the consumer.
Because the media you rent is your TV and your advertising.
Many people don't see it, but they see that billboard effect on the aisle.
So how does your package show up on the shelves?
Is the right assortment there?
Can they shop it easily?