Ipsit Vahia

And clickbait leads to, at best, spending a lot of time on things that don't really add meaning.

We call it empty calories screen time, where it's hooking you, but you're not getting much value out of it.

But the second more troublesome one is that they are prone to scams and they're prone to being targeted for fraud, identity theft, and other things.

That's a great question.

And if you had to sum it up in one word, that word would be dopamine.

Dopamine is the reward neurochemical.

It's what regulates pleasure and gratification and excitement.

Also apprehension.

And a lot of the content, particularly on social media, is...

designed to give you that quick dopamine hit.

It hooks you by creating a sharp excitement or giving you a quick laugh or just making you gasp at something shocking.

And then you want more.

And then you want more.

Absolutely.

So I'll give you two examples.

And they're both interesting.

Just so obvious, you might not even think about them, but Uber or Lyft, the rideshare services, many older adults can't or won't drive because their eyesight is failing or the response time goes down there.

by their own admission, they don't feel safe driving their own car.

This means that they're often limited in being able to go out.

I have on multiple occasions, the treatment is teaching someone to use Lyft or Uber or a rideshare service and setting it up with their credit card and showing them that if you click these things in this order...