Irina Gutman

Amazing. Just for anyone who's thinking about utilizing, which we all should be, how are we utilizing agent technology, agentic AI? We have to have those conversations. What are the risks at play? Just put them all out on the table. Let's make sure we're thinking about the edge cases because they are there.

And when we are not hand in hand with our AI the whole way through, when the AI is operating independently, we need to make sure that we've thought about all the risks at play. So thank you so much for sharing that, Irina. As per usual, we always like to ask this question to end our show. I'd love to hear about a recent experience that you had with a brand that left you impressed.

And when we are not hand in hand with our AI the whole way through, when the AI is operating independently, we need to make sure that we've thought about all the risks at play. So thank you so much for sharing that, Irina. As per usual, we always like to ask this question to end our show. I'd love to hear about a recent experience that you had with a brand that left you impressed.

And when we are not hand in hand with our AI the whole way through, when the AI is operating independently, we need to make sure that we've thought about all the risks at play. So thank you so much for sharing that, Irina. As per usual, we always like to ask this question to end our show. I'd love to hear about a recent experience that you had with a brand that left you impressed.

Why was it amazing?

Why was it amazing?

Why was it amazing?

So I thought about that. I think I'm going to go with Starbucks. I know it's simple and I know everyone's familiar with it, but you know what? When I'm getting off New Jersey Transit, headed to my, on my way to the office, I click on my Starbucks app. It allows me to set my favorite stores. There are a few, I have one set up for San Francisco because Salesforce headquarters are in San Francisco.

So I thought about that. I think I'm going to go with Starbucks. I know it's simple and I know everyone's familiar with it, but you know what? When I'm getting off New Jersey Transit, headed to my, on my way to the office, I click on my Starbucks app. It allows me to set my favorite stores. There are a few, I have one set up for San Francisco because Salesforce headquarters are in San Francisco.

So I thought about that. I think I'm going to go with Starbucks. I know it's simple and I know everyone's familiar with it, but you know what? When I'm getting off New Jersey Transit, headed to my, on my way to the office, I click on my Starbucks app. It allows me to set my favorite stores. There are a few, I have one set up for San Francisco because Salesforce headquarters are in San Francisco.

There is a Starbucks across the street from our office. So it has my different locations. It has my favorite stores per location. I click, it remembers what I've ordered before. It displays my frequent orders. I usually go with caramel macchiato. So it comes up, I click. And when I get to the store, I can see on Tableau saying, hey, Irina's order moved from received to in progress.

There is a Starbucks across the street from our office. So it has my different locations. It has my favorite stores per location. I click, it remembers what I've ordered before. It displays my frequent orders. I usually go with caramel macchiato. So it comes up, I click. And when I get to the store, I can see on Tableau saying, hey, Irina's order moved from received to in progress.

There is a Starbucks across the street from our office. So it has my different locations. It has my favorite stores per location. I click, it remembers what I've ordered before. It displays my frequent orders. I usually go with caramel macchiato. So it comes up, I click. And when I get to the store, I can see on Tableau saying, hey, Irina's order moved from received to in progress.

I know next it's going to be on ready. It is simple. It is simple to use, but it has just enough key elements to make my life easier. easy. And also from a customer service perspective, I went to the store that happened to be backed up. I had an urgent meeting. I came to the assistant and I said, I'm so sorry, but this is the situation. Is there any way you can help me?

I know next it's going to be on ready. It is simple. It is simple to use, but it has just enough key elements to make my life easier. easy. And also from a customer service perspective, I went to the store that happened to be backed up. I had an urgent meeting. I came to the assistant and I said, I'm so sorry, but this is the situation. Is there any way you can help me?

I know next it's going to be on ready. It is simple. It is simple to use, but it has just enough key elements to make my life easier. easy. And also from a customer service perspective, I went to the store that happened to be backed up. I had an urgent meeting. I came to the assistant and I said, I'm so sorry, but this is the situation. Is there any way you can help me?

She looked and said, in fact, You are next in queue. Let me move you up so they start processing your order. So it's not only visible to me as a customer. There is an option for an assistant to see where I am, to do the overrides and to address my needs. And this is how human plus technology working together provides amazing experience. Yeah.

She looked and said, in fact, You are next in queue. Let me move you up so they start processing your order. So it's not only visible to me as a customer. There is an option for an assistant to see where I am, to do the overrides and to address my needs. And this is how human plus technology working together provides amazing experience. Yeah.

She looked and said, in fact, You are next in queue. Let me move you up so they start processing your order. So it's not only visible to me as a customer. There is an option for an assistant to see where I am, to do the overrides and to address my needs. And this is how human plus technology working together provides amazing experience. Yeah.

I love this example. Speed, efficiency, thinking about what you need. You're in the morning getting off the train. You don't want to stand in line. And the key thing that you shared is that it's also enabling the staff to support you, to jump in and intercept like a team. So thank you so much, Irina. This has been such a wonderful episode. I'm sure I'll see you in a As things keep changing.