Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Isaac Garcia

๐Ÿ‘ค Speaker
128 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

I had no money when I started the company.

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

All right, I'm ready.

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

Let's do it.

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

Right.

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

So we are basing our model off of a traditional taking a piece of salary, but we're trying to flip it over into a subscription model.

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

So whenever we make a hire or whenever a client makes a hire through us, what we do is we say we'll take 12% or we take 1% of the base salary of the sales rep.

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

And we spread it out over 12 months.

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

So rather than paying 20%, 25%, 30% up front, they're spreading it out over a 12-month period.

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

And then whenever they do another hire, it kind of kicks off another subscription, another subscription.

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

So you have a series of 12-month subscriptions that are constantly going.

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

And you're saying, well, are you going to lose your customer after you make a hire or two or three?

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

Our research has shown that, on average, sales teams are turning over 20% of their teams every year.

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

So our goal is how do we capture as much of that turnover every year that's happening and kind of build subscriptions off of that.

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

Let's say that's the goal.

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

The problem is whenever anyone works with a recruiter, they don't like laying out the cash up front.

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

They don't like the experience.

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

They don't like the guarantee.

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

So another thing that we do is oftentimes a guarantee is they'll say, you got three months and we'll go ahead and replace this rep or something goes wrong with the rep.

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

For us, we'll take it the whole year.

SaaS Interviews with CEOs, Startups, Founders
1274 Does it make sense for him to measure churn?

So we're trying to keep the customer on an annual basis.

โ† Previous Page 1 of 7 Next โ†’