Isabelle Bousquette

The agent handles the back end of everything.

And you just have a much simpler, cleaner experience.

The idea that an agent can take action is great, but also not great for businesses because an AI, by its nature, can hallucinate.

It can get things wrong.

If you're issuing a customer a refund, what if you issue them, like, too big a refund?

Or what if you promise them a deal that doesn't exist?

You have to put a lot of faith in the agent.

In order to let it act fully autonomously.

So a lot of companies still want to have a human in the loop.

They want the agent to do a lot of the legwork and then the human employee can sign off on that.

And then agentic shopping is going to be a huge trend, like giving an agent your credit card information and saying purchase this item.

shirt for me when the price hits $50.

But what if it purchases it for you?

Well, the price is still $80.

If you're a credit card company, the one that operates that credit card that was used, are you liable?

Is the AI liable?

How responsible are people for the actions their agents take?

And can agents be hacked to give away your personal, sensitive, valuable data, things like your credit card information?

So, there's a lot of unknowns and a lot of security concerns.

It sort of harkens back to the early days of the internet when people were afraid to put their credit card information to buy anything online.