Iseult Ward

So there wasn't a big leap of direction.

Or change in my lifestyle.

So from that point of view, you might be prolonging your journey towards having a steady income.

But if there's a time in your life that it's probably easier to do that, it is at that point in many ways.

So just from that point of view, but then also...

I think getting out and talking to people about the idea that you have is really important.

People are very kind with their time if you reach out.

And that feedback at a very early stage is very important as well.

So I always...

I think it's important as well, like what is the problem that you're trying to solve and being very focused on that problem so that then when you get feedback, you might have an idea of how the solution might work.

But being open-minded to learning from the people that are close to the problem that you're trying to solve so that you can adapt the solution.

So like practically for us, when we first launched Food Cloud, we focused on cafes.

But actually the feedback we got from charities on the first few donations was,

you know, kind of leftover soup and sandwiches isn't as valuable as food that would say be donated from a supermarket.

And it meant very early on we pivoted from speaking to cafes to speaking to supermarkets.

And that was really when the solution started to grow.

But it was important for us to actually go out and speak to the charities and say, you know,

We believe in food redistribution.

We believe in tackling food waste and food insecurity.

We have an idea of how that could work, but we actually really want to hear your feedback.