Iseult Ward

And, you know, that feeling is going to stay with that person.

And they're like, I'd say the amount of carrot waste in that person's life has gone down dramatically.

Absolutely.

And it does, you know, that's the very beginning of the supply chain and you're already seeing that volume of waste.

And there's different reasons at every stage why food... Let's talk through some of the other reasons.

Well, even before that, once the food is harvested by the machinery, it'll be graded.

So it'll be graded into like grade A, which would be retail.

Then you'll have grade B, C. And if you were shopping in a supermarket, you know, you rarely see a forked carrot or a broken carrot or a wonky carrot.

And that's where the grading comes in.

So that already then will, some food will end up going to animal feed.

In that case, and really, you know, food that's grown for humans should go for human consumption, ideally.

Like animal feed is better than waste, but humans eating the food is even better.

And then after that, you go to manufacturing and...

There's a lot of different reasons like overproduction.

So often just to make sure that they don't underproduce, because if you underproduce, there could be an economic loss for the producer and there are tight margins in the food industry.

So often people may produce intentionally 10% extra food just in case something goes wrong.

So there you've got some inbuilt kind of systems that create a level of waste.

Then you can have things that go wrong.

So there might be a mistake in the production line.

Sometimes things can go wrong in the labeling and the packaging and it would be too expensive and not viable for them to relabel and repackage it again.