Ismael Valdez

And to me, being able to prove out the model behind it and building it and structuring it and taking it world, like to me, Taking on a massive, massive problem is what drives me every day.

So I look at the operation as a whole and I look at the operation where the problem is at. Right. And this is for the trades. Obviously, I'm not an expert on anything else. I love the trades. I'm going to live and die on the trades. But I look at the operation as a whole, right? We have marketing, we have personnel, we have sales, we have everything, right?

So I look at the operation as a whole and I look at the operation where the problem is at. Right. And this is for the trades. Obviously, I'm not an expert on anything else. I love the trades. I'm going to live and die on the trades. But I look at the operation as a whole, right? We have marketing, we have personnel, we have sales, we have everything, right?

So I look at the operation as a whole and I look at the operation where the problem is at. Right. And this is for the trades. Obviously, I'm not an expert on anything else. I love the trades. I'm going to live and die on the trades. But I look at the operation as a whole, right? We have marketing, we have personnel, we have sales, we have everything, right?

And to me, it's fixing that one problem that still needs fixing, right? Like marketing. We're always spending marketing money in the trades, trying to acquire new clients. Why? Because we're not retaining them fast enough. We're always marketing you like an action. We were spending $1.4 million a month in marketing between billboards and TV and radio and Google and all that. Right.

And to me, it's fixing that one problem that still needs fixing, right? Like marketing. We're always spending marketing money in the trades, trying to acquire new clients. Why? Because we're not retaining them fast enough. We're always marketing you like an action. We were spending $1.4 million a month in marketing between billboards and TV and radio and Google and all that. Right.

And to me, it's fixing that one problem that still needs fixing, right? Like marketing. We're always spending marketing money in the trades, trying to acquire new clients. Why? Because we're not retaining them fast enough. We're always marketing you like an action. We were spending $1.4 million a month in marketing between billboards and TV and radio and Google and all that. Right.

And just acquiring new clients instead of like what happened to the 450,000 people we just service in the last four or five years. Like, why can't we go? Why can't we retain that? And when I saw that through the thermostat that I'm building, I looked at the alarm company and they had they had they have the highest retention in the industry.

And just acquiring new clients instead of like what happened to the 450,000 people we just service in the last four or five years. Like, why can't we go? Why can't we retain that? And when I saw that through the thermostat that I'm building, I looked at the alarm company and they had they had they have the highest retention in the industry.

And just acquiring new clients instead of like what happened to the 450,000 people we just service in the last four or five years. Like, why can't we go? Why can't we retain that? And when I saw that through the thermostat that I'm building, I looked at the alarm company and they had they had they have the highest retention in the industry.

They're writing at ninety four point eight percent retention. That is why they don't spend one point one percent of marketing is spent on the alarm company at ADT dot com. Right. They spend one point one percent of the revenue on marketing because they're there. That panel has their logo, has their information. You're always going to go back to them. Right.

They're writing at ninety four point eight percent retention. That is why they don't spend one point one percent of marketing is spent on the alarm company at ADT dot com. Right. They spend one point one percent of the revenue on marketing because they're there. That panel has their logo, has their information. You're always going to go back to them. Right.

They're writing at ninety four point eight percent retention. That is why they don't spend one point one percent of marketing is spent on the alarm company at ADT dot com. Right. They spend one point one percent of the revenue on marketing because they're there. That panel has their logo, has their information. You're always going to go back to them. Right.

And that to me, when I saw that that gap in the in the in the operation, that's what lit up the fire again.

And that to me, when I saw that that gap in the in the in the operation, that's what lit up the fire again.

And that to me, when I saw that that gap in the in the in the operation, that's what lit up the fire again.

expect us to develop a business that's profitable and gross yeah right you hit it right in the head honestly you're probably one of the most uh underrated operators in an industry man and and like all the time that we get to spend together i'm always learning something from you i'm always you know trying to see like where i can hit you from a different um angle see where i could you know grab some substance for you but you are your mind is is in the right place man i appreciate that

expect us to develop a business that's profitable and gross yeah right you hit it right in the head honestly you're probably one of the most uh underrated operators in an industry man and and like all the time that we get to spend together i'm always learning something from you i'm always you know trying to see like where i can hit you from a different um angle see where i could you know grab some substance for you but you are your mind is is in the right place man i appreciate that

expect us to develop a business that's profitable and gross yeah right you hit it right in the head honestly you're probably one of the most uh underrated operators in an industry man and and like all the time that we get to spend together i'm always learning something from you i'm always you know trying to see like where i can hit you from a different um angle see where i could you know grab some substance for you but you are your mind is is in the right place man i appreciate that

Look, I have a free social media group that is called Nuva Networks Group, where I mentor about 7,000 contractors already. I grew it four years ago. I did it just to take my mind off, you know, next gen and all the different things I was doing. So I kind of did it as a side gig just to be able to take my mind off, you know, what I currently had. And it's grown to 7,000 contractors. We're, you know.