Ivan Raiklin

Because he was doing the interviews with 10 views, 100 views, 25 views.

And he's not an overnight success.

He's been grinding for years, but he jumped into YouTube when no one heard of YouTube when he started his channel.

So he created an itch and totally dominated on it, which leads me to another reference I want to talk about.

That video, One is Greater Than Zero, and then Peter Thiel's book, Zero to One.

I got a signed copy when I went and had that meeting with him in August of 2017.

Zero to One.

You don't want competition.

You want to fucking dominate, okay?

total domination, monopoly style.

That's what every entrepreneur wants, right?

It's the rest of... It's the consumers and the government, et cetera, that want to limit and stifle that, which I agree, it's good for the government to come in and sometimes get in the way of destructive capitalism, right?

Like the jabs, for one, as one example.

And so we're...

I guess the moral of the story here is kind of know where you're going into.

Because I just totally shit all over literally one of the best branding entrepreneurs of our time, right?

Of our era.

That guy's very successful.

He's got the biggest marketing agency that no one's ever heard of in mainstream.

And so...