Ivanka Trump

But I started seeing even in a normalized situation the amount of waste that happens on a field level and the amount of food, beautiful, nutritious, perfect food that's left to rot in the fields while so many communities want for that form of nutrition.

And

And I met a woman who's CEO of the company and we decided to co-found an effort together to utilize this excess and create demand for it and get it into the ecosystem, supporting the environment, supporting these great American farmers.

Like, I'll just give you one example.

I mean, strawberries.

400 million pounds of strawberries every year get left in the fields, not even taken out and given, not because they're imperfect.

They just don't meet a really rigid standard.

cosmetic specification that's defined by retailers, oftentimes 20, 30, 40 years ago, so that everything was very standardized.

It's just a great way to solve a problem, provide incremental revenue for farmers, which is so needed in such a tough business.

So we're really proud of the work we're doing there.

Oh, that's a great question.

Um,

I think first and foremost.

Yes.

Arabella.

I think first, you have to love it.

I think especially if you want to be an entrepreneur, like the amount of work and dedication and grind, the challenges, the responsibility as you build a business for other people's livelihoods, it's enormous.

And it's, you know this, I mean, it can be very heavy to carry.

And I have never seen someone

at the peak of their game who doesn't absolutely love what they do.