Ivanka Trump

It was really quickly after that, I met my partner who had founded Nine West Shoes, really capable partner. And we launched a shoe collection, which took off and did enormously well. And then a clothing collection and handbags and sunglasses and fragrance. So we caught a moment and... And we found a positioning for this self-purchasing, multidimensional woman.

It was really quickly after that, I met my partner who had founded Nine West Shoes, really capable partner. And we launched a shoe collection, which took off and did enormously well. And then a clothing collection and handbags and sunglasses and fragrance. So we caught a moment and... And we found a positioning for this self-purchasing, multidimensional woman.

It was really quickly after that, I met my partner who had founded Nine West Shoes, really capable partner. And we launched a shoe collection, which took off and did enormously well. And then a clothing collection and handbags and sunglasses and fragrance. So we caught a moment and... And we found a positioning for this self-purchasing, multidimensional woman.

And we made dressing for work aspirational. At the time we launched, if you wanted to buy something for an office context, the brands that existed were the opposite of exciting. Nobody was taking pictures of what they were wearing to work and and posting it online with some of these classic legacy brands.

And we made dressing for work aspirational. At the time we launched, if you wanted to buy something for an office context, the brands that existed were the opposite of exciting. Nobody was taking pictures of what they were wearing to work and and posting it online with some of these classic legacy brands.

And we made dressing for work aspirational. At the time we launched, if you wanted to buy something for an office context, the brands that existed were the opposite of exciting. Nobody was taking pictures of what they were wearing to work and and posting it online with some of these classic legacy brands.

Really, it felt very much like it was designed by a team of men for what a woman would want to wear to the office. So we started creating this clothing that was feminine, that was beautiful, that was versatile, that would take a woman from...

Really, it felt very much like it was designed by a team of men for what a woman would want to wear to the office. So we started creating this clothing that was feminine, that was beautiful, that was versatile, that would take a woman from...

Really, it felt very much like it was designed by a team of men for what a woman would want to wear to the office. So we started creating this clothing that was feminine, that was beautiful, that was versatile, that would take a woman from...

the boardroom, to an after-school soccer game, to a date night with a boyfriend, to a walk in the park with her husband, like all the different ways women live their lives and creating a wardrobe for that woman who works at every aspect of their life, not just sort of the siloed professional part. And it was really compelling. We started creating great brand content and

the boardroom, to an after-school soccer game, to a date night with a boyfriend, to a walk in the park with her husband, like all the different ways women live their lives and creating a wardrobe for that woman who works at every aspect of their life, not just sort of the siloed professional part. And it was really compelling. We started creating great brand content and

the boardroom, to an after-school soccer game, to a date night with a boyfriend, to a walk in the park with her husband, like all the different ways women live their lives and creating a wardrobe for that woman who works at every aspect of their life, not just sort of the siloed professional part. And it was really compelling. We started creating great brand content and

We had incredible contributors like Adam Grant, who was blogging for us at the time and creating aspirational content for working women. It was actually kind of a funny story, but I now had probably close to 11 different product categories, and we were growing like wildfire.

We had incredible contributors like Adam Grant, who was blogging for us at the time and creating aspirational content for working women. It was actually kind of a funny story, but I now had probably close to 11 different product categories, and we were growing like wildfire.

We had incredible contributors like Adam Grant, who was blogging for us at the time and creating aspirational content for working women. It was actually kind of a funny story, but I now had probably close to 11 different product categories, and we were growing like wildfire.

And I started to think about what would be a compelling way to sort of create interesting content for the people who are buying these products. these different categories. And we came up with a website called Women Who Work. And I went to a marketing agency, one of the fancy firms in New York. And I said, we want to create a brand campaign around this multidimensional woman who works.

And I started to think about what would be a compelling way to sort of create interesting content for the people who are buying these products. these different categories. And we came up with a website called Women Who Work. And I went to a marketing agency, one of the fancy firms in New York. And I said, we want to create a brand campaign around this multidimensional woman who works.

And I started to think about what would be a compelling way to sort of create interesting content for the people who are buying these products. these different categories. And we came up with a website called Women Who Work. And I went to a marketing agency, one of the fancy firms in New York. And I said, we want to create a brand campaign around this multidimensional woman who works.

And what do you think? Can you help us? And they come back and they say, you know, we don't like the word work. We think it should be women who do. And I just start laughing because I'm like, women who do.

And what do you think? Can you help us? And they come back and they say, you know, we don't like the word work. We think it should be women who do. And I just start laughing because I'm like, women who do.