Izzy

Of course.

So I do remember something else from that cover.

I remember thinking, they said the same thing about Felipe Lopez.

Exactly.

Felipe Lopez, growing up in New York, Felipe Lopez was God.

And it was actually lampooned.

I don't know what the exact word is, but Spike Lee and He Got Game did the same thing.

in the fictional universe, Jesus Shuttlesworth was on the cover of Sports Illustrated, but that was kind of an ode to Felipe Lopez, who had that kind of mythical reputation at the time.

And so when LeBron James comes on the cover,

It was two things.

One is like, okay, here we go again.

Second of all, you're telling me that the greatest player of the next generation is in Ohio?

No chance.

Those California people still talk about him with bated breath.

My mentor, David Griffin, at the time, he was working his way up to the Sun's front office, and he ran into Danny Ainge going to a game to watch LeBron James.

And he said, Danny, literally five minutes into the game, closes his notebook, gets up, all right, we're leaving.

Because they carpooled together.

And Griffin's saying, wait, what do you mean?

The game just started.

He's like...