Jack Crivici-Kramer

Have fun up there.

We'll be at Paris Fashion Week, and we'll be on Cooper Flagg's feet.

Yeah, the number one NBA draft pick, he's also a New Balance guy.

And I'll also probably get an invite.

And I'll also get an invite to Paris Fashion Week.

So Jack, what's the takeaway for our buddies over at New Balance?

New Balance's success is thanks to the breakfast meeting, scrambled eggs, and sneakers.

Yetis, let's go back to April 2020, right after COVID hit.

New Balance's CEO started a weekly meeting that was mandatory for all leaders at the company.

Every Tuesday at 7.30 a.m.,

the leaders had to zoom into a breakfast meeting.

Yes.

An early meeting let them have an offensive mentality for the rest of the week.

And you know what?

They continued that Tuesday morning meeting all the way through the pandemic, and they still do it today.

Scrambled eggs and sneakers, Tuesday at 7.30.

It's a New Balance institution now.

Now, here's why that's interesting.

Nike's former CEO blamed their remote workforce for a lack of innovation.

He said there's no creativity when there's no connection.