Jack Crivici-Kramer

Conspiracy is just everywhere right now.

It feels to us that trust is at an all-time low and marketers need to realize that and adjust accordingly.

You see, people love their own Ring camera, but they are suspicious of surveillance cameras generally.

Ring burned customer love last week they earned with the former by flirting with the latter.

Now, could rings be used to help fight crime?

Yeah, totally.

But could they also be used to infringe on our rights to privacy?

Also, yes, totally.

And here's the problem.

Ring was excited about the former, but didn't pause to think about the latter until a crisis broke out.

Ring learned the lesson the hard way.

Every marketer out there can learn the easy way by listening to this story.

Yeah, with mistrust at all-time highs, marketers need to ask about the whip, the WIP, the worst interpretation possible.

Watch out for the marketing whip, because if you don't, a viral TikTok video will tell you about it.

Billionaires in America are paying an income tax of zero.

It's not us saying that.

It's the Wall Street Journal.

Because this isn't political.

Zuck's tiny taxes threaten our economy.

Now, Yetis, Jack and I were prepping for today's show, and we read this Wall Street Journal headline that we just assumed was written by a progressive opinion columnist writing into the journal.