Jack Crivici-Kramer

industry besties please welcome the maestro of makeup the baron of bronzer the lord of the lip liner Terang Amin is the CEO of Elf Beauty and today's interview with Terang is the best one yet hey Sephora you're gonna want to put down the mirror for this one

Terang, welcome to the show, man.

Thank you so much for coming on T-Boy.

You're glowing.

Jack's glowing.

We're feeling it.

We are so excited to be here with you.

So Terang, we did a bunch of research on you, and we saw that you have a career that really has spanned the consumer packaged goods world.

At one point, you sold kitty litter, laundry detergent, Pantene Pro-V.

I have a quick question about Pantene Pro-V.

Oh, this has been pent up.

Jack has been waiting to ask you as an executive this for, I'm going to say years.

After you're done cleansing your hair and rinsing it off, do you really need to rinse and repeat with the shampoo?

Or was that a brilliant scheme to double sales overnight?

McDonald's should say, enjoy your Big Mac.

Repeat.

Elf lipliner.

Apply three times for maximum doingness.

Oh, that's perfect.

Now, a quick word from our sponsor.