Jack Crivici-Kramer

You always wonder these celebrity brands like, you know, are they just showing up for the bell ringing at the New York Stock Exchange versus like how much time are they spending, you know, doing the whiteboarding with the road team, the R&D, the meeting with the laboratory?

Like, what do you see with road when it comes to like how involved she is like on a week to week basis?

Where your next stage, Dreng, is facing the Cody curse.

Your rival, Cody, acquired 51% of Kylie Cosmetics, 20% of Kim Kardashian's beauty brand, but those deals with celebrity beauty brands have not been successful.

Both Kim and Kylie are trying to make moves to buy back their beauty brands now.

According to reports.

And in general, Jack and I have noticed, we've sold a company before and we've studied acquisitions.

Two out of three acquisitions tend to fail.

So how do you ensure to Hailey and the shareholders that

Elf won't mess up road.

How do you keep the brand cool, even though it's kind of gone corporate through an M&A deal?

The hangout test is underappreciated.

The classic one your dad tells you, would you grab a beer with them?

When we met with the Robinhood co-founders before we sold our previous media company to them, we hung out and it made a difference.

We were like, yeah, we see ourselves hanging out with these guys.

Sorry to go all page six on you, but what restaurant was that initial meetup?

We jumped in T-Boys style to your latest earnings track.

We love reading a good earnings transcript.

We noticed you mentioned Rhodes 62 times that earnings, but you mentioned Haley Bieber zero times in the earnings report.

It's interesting.