Jack Crivici-Kramer

So would Elf Beauty ever get back into the physical game as almost even a marketing move?

Outsource the bricks and the mortars.

You want to talk about the D word, Jack?

I want to talk about the dupes.

Drop the Ds.

Because core to the elf strategy is to find a prestige product that's wonderful, but simply overpriced.

And then you make your own elf version of the product, often at one third of the price.

Can you give us the best example of when this strategy has worked?

Because in our opinion, you're the pioneer of the dupe.

Tarang, those people who narked on Christian Dior by commenting and asking you to make the product.

When they saw that you came out with a comparable product for $8, that's less than one-fourth the price.

I mean, you could have come in at $28, and they still probably would have been happy.

They must have freaked out when you launched that product for eight bucks.

Well, Turing, two questions about that Christian Dior dupe product that Jack and I have been dying to ask on dupes in general with you.

The first is any moral hesitation on copying someone's idea?

I see how you're saying you're influencing, but was there any moral hesitation there?

Lulu Lemon, if you're listening, Tarang Amin just made the moral case for the dupe as the right thing to do.

The second question, by the way, Jack, is just why, by the way, is Christian Dior so expensive in the first place?

Jack's got that 42-step skincare routine I just mentioned.

We launched a second podcast just to pay for his skincare routine.