Jack Crivici-Kramer

You had inflation.

You had shrinkflation.

You had swapflation.

Those were the main three.

Now, with technology taking over the price tag, we need a similar lexicon to describe this priceocracy we're going to be living in.

So here's how Jack and I are looking at it.

First, we've got surge pricing, which is the short-term anonymized supply and demand mismatch like Ubers on New Year's Eve.

Then you have dynamic pricing, which is a little more long-term.

It's what airlines and hotels have been doing for a long time.

changing the price depending on when the flight is.

Then you've got algorithmic pricing, which is dynamic pricing, but on steroids, right, Jack?

The prices are constantly updated for profit maximizing.

Which has now led to surveillance pricing, which we're not sure is here yet, but it will be unless Congress bans it.

Surveillance pricing is using AI to stock you online and to read all your publicly available data to offer you one price that maximizes your price you're willing to pay.

We also call it spy pricing because it's spying on your Instagram page.

Now, personalized pricing is similar to surveillance pricing.

Pricing optimized for you only to maximize profits for them.

So add it all up, besties.

And look, as business guys, Jack and I are able to see both sides of this business consumer coin.

But when puss comes to shove, we side with the consumer.