Jack Crivici-Kramer

You know what we're talking about.

Disney's Marvel superheroes, Star Wars droids, they ain't growing like they used to.

But Nintendo's Pokemons are.

And unlike most of Disney's IP, Nintendo didn't acquire it.

Nintendo created it.

Nick, I just said Pokemon and pluralized it by adding an S. I'm going to get a bunch of comments probably that.

Pikachu is going to rip us in the comments section.

So Jack, what's the takeaway for our buddies over at Nintendo?

It's Nintendo's cheat code, actually.

Be the zag to everyone else's zig.

Now, Eddie, Jack and I dove in T-boy style intensely to do research on Nintendo for our deep dive episode on the best idea yet about Super Mario.

I went through a lot of earnings reports.

Our favorite nugget here from Nintendo is the refusal to lay off people during hard economic times.

Here's what Nintendo was thinking.

That creativity flourishes only when workers are feeling psychologically safe.

It doesn't work if they're feeling they're going to get laid off.

And that strategy is called the infinite game.

Well, Nintendo also just announced a new AI policy that we think is cut from the same controller.

Nintendo is being similarly contrarian with AI as they were being with layoffs.

Unlike every American tech company, Nintendo...