Jack Farley

I think if you would have asked me like a year ago, do you think Deloitte will be more cautious or less cautious about implementing AI?

I think I probably would have gone toward the less cautious side.

Who are the companies that you would maybe historically group with Deloitte that are actually at the forefront of adoption?

Like who are the surprise leaders in the adoption race that you're seeing?

Well, on that front, I mean, that's very interesting because obviously there's tons of IP theft out there in the journalism world of people like, oh, where's the free version?

Send me the free link.

Why is this paywalled?

And if some of that is now being captured by these large companies that are paying a fee, it's not the same as if all of those people who were stealing the content are paying a full subscription price, but at least they're capturing some of that.

And then also there's the aspect of like the AI has not like unlimited time to read, but as like human beings, like our attention spans are going the opposite direction.

I don't think AI necessarily has that problem.

It can consume a large article very quickly.

Like, do you think it has the potential to actually improve the quality of reporting?

Because it's not being, you're not competing for competition in the attention economy for

for human eyeballs anymore because the humans are consuming it through something that kind of like already parses the long form for human attention spans.

Yeah, for like stylization.

I was less talking about the writing itself and more the reading of it, right?

If you were to say like before AI, there's only so many people who are actually reading the 10 page deep dive article and then it gets like telephoned out through social media.

And by the time it reaches the majority of people, like a lot of the context has been lost.

The facts have slightly changed.

If instead of the writing being consumed by like a small number of people and then miscommunicated out, like it's that the AI is reading and