Jack Posobiec
๐ค SpeakerAppearances Over Time
Podcast Appearances
So let me explain.
So for us, for us on Timcast IRL, a large portion of the money we make comes from programmatic advertising.
This is an advertiser, goes on Google Ads, says, I want to run an ad.
Google then says, let's put this ad on a series of videos.
If these people are spam blasting massive amounts of videos,
The ad dollars going into Google will always be around the same amount.
It probably grows a little bit as the market's shifting, but with this exponential increase in AI content, the share is being spread out.
So where we used to make X amount of dollars, we're now going to make X minus 20% because the share is being divvied up.
Well, no, no, no.
My point is if I make a video that gets 250,000 views, it'll probably get about $1,500 to $2,000.
Now that the way it used to be was that would probably be $5,000.
But because there's so much competition, an advertiser's video is going to appear on 10 times more videos.
The share of money in the pool to go out is diminished.
On X, they had this problem.
When X first launched payments, we were swimming in dough.
It was amazing.
I had one period where I got like 13 grand in two weeks.
Wow.
Just from me tweeting stupid things.
You don't tweet a lot.