Jack

That smells like sunscreen. I'm going to say this is a real flavor. That's correct. It is real. How about basil bellini? All right. Basil bellini. That tastes like pesto. I'm going to say that's a fake flavor. Correct. Okay. Beach plum. I'm going to go fake on that because I'm pretty sure you can't grow plums in the sand on a beach, Jack.

We've got a lot to learn. How about this? Would you like a can of hint of hummus, LaCroix? Hint of hummus? You know what? I'm going to say real because I think everybody likes garlic. Yeah, it's their Middle Eastern play. Nope. False.

We've got a lot to learn. How about this? Would you like a can of hint of hummus, LaCroix? Hint of hummus? You know what? I'm going to say real because I think everybody likes garlic. Yeah, it's their Middle Eastern play. Nope. False.

We've got a lot to learn. How about this? Would you like a can of hint of hummus, LaCroix? Hint of hummus? You know what? I'm going to say real because I think everybody likes garlic. Yeah, it's their Middle Eastern play. Nope. False.

Real or fake? That's it. Sunshine. That's all you're going to give me? Sunshine. Is that a real LaCroix flavor? It makes so little sense. It makes too much sense. I'm going to say real LaCroix flavor. It is real. What does sunshine taste like? Apparently zero calories, Jack. How about this? Last one. Essence of everything bagel, LaCroix.

Real or fake? That's it. Sunshine. That's all you're going to give me? Sunshine. Is that a real LaCroix flavor? It makes so little sense. It makes too much sense. I'm going to say real LaCroix flavor. It is real. What does sunshine taste like? Apparently zero calories, Jack. How about this? Last one. Essence of everything bagel, LaCroix.

Real or fake? That's it. Sunshine. That's all you're going to give me? Sunshine. Is that a real LaCroix flavor? It makes so little sense. It makes too much sense. I'm going to say real LaCroix flavor. It is real. What does sunshine taste like? Apparently zero calories, Jack. How about this? Last one. Essence of everything bagel, LaCroix.

Well, Jack, essence of everything bagel definitely is a fake LaCroix flavor, but they definitely should make that. Yetis, few know that LaCroix is actually a $4 billion publicly traded stock. We've been covering on this pod for years. Or that LaCroix actually started as a beer business in the Midwest. Or how they landed on a can design that Nick and I can only describe as...

Well, Jack, essence of everything bagel definitely is a fake LaCroix flavor, but they definitely should make that. Yetis, few know that LaCroix is actually a $4 billion publicly traded stock. We've been covering on this pod for years. Or that LaCroix actually started as a beer business in the Midwest. Or how they landed on a can design that Nick and I can only describe as...

Well, Jack, essence of everything bagel definitely is a fake LaCroix flavor, but they definitely should make that. Yetis, few know that LaCroix is actually a $4 billion publicly traded stock. We've been covering on this pod for years. Or that LaCroix actually started as a beer business in the Midwest. Or how they landed on a can design that Nick and I can only describe as...

Lisa Frank's recycling bin. Yeah, this thing should be in the Guggenheim. Well, LaCroix is this week's episode of our weekly show, The Best Idea Yet. Yes, it is. LaCroix, they didn't invent sparkling water. Mother Nature did. But they did invent our modern obsession with sparkling water. That's right. LaCroix is who made it go viral. And Nick is who got four out of six questions correct.

Lisa Frank's recycling bin. Yeah, this thing should be in the Guggenheim. Well, LaCroix is this week's episode of our weekly show, The Best Idea Yet. Yes, it is. LaCroix, they didn't invent sparkling water. Mother Nature did. But they did invent our modern obsession with sparkling water. That's right. LaCroix is who made it go viral. And Nick is who got four out of six questions correct.

Lisa Frank's recycling bin. Yeah, this thing should be in the Guggenheim. Well, LaCroix is this week's episode of our weekly show, The Best Idea Yet. Yes, it is. LaCroix, they didn't invent sparkling water. Mother Nature did. But they did invent our modern obsession with sparkling water. That's right. LaCroix is who made it go viral. And Nick is who got four out of six questions correct.

So besties, we will tell you how LaCroix pulled all of this off in our 45-minute deep dive on LaCroix. Link in this episode description. Now, Nick, can you do your best can opening sound?

So besties, we will tell you how LaCroix pulled all of this off in our 45-minute deep dive on LaCroix. Link in this episode description. Now, Nick, can you do your best can opening sound?

So besties, we will tell you how LaCroix pulled all of this off in our 45-minute deep dive on LaCroix. Link in this episode description. Now, Nick, can you do your best can opening sound?

Never gets old. But, Jack, today's show is fantastic. What do you say we hit the spot?

Never gets old. But, Jack, today's show is fantastic. What do you say we hit the spot?

Never gets old. But, Jack, today's show is fantastic. What do you say we hit the spot?

15 years before this song, two boys from the Northeast met in a dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack, Nick.