Jack

I mean, again, like trying to get players to write a bull in from the bullpen.

So if you have a bullpen, you're going to have a live bull in the bullpen.

But I want to jump on one, like a big event that we did.

tap-in-the-morning beer festival because you can't drink all day if you don't start in the morning.

And so we said, all right, whatever is normal, do the exact opposite.

And so a beer festival normally was at night.

And we're like, we're going to have one starting at 9 a.m.

And I think 27 people showed up.

They had the time of their life.

I mean, it was the best day they'd ever had.

But it did connect with people as much as I thought it would.

But again, you learn by doing.

We do 10 to 15 new promotions every single night with each one of our teams.

We have six teams.

So when you think about it, in a given weekend, we're doing 150 brand new things this year with six teams.

That is crazy.

But I guarantee we are going to learn faster than any other sports organization.

Most sports teams say, hey, we're going to do fireworks every Friday night.

Here's a bobblehead giveaway.

Here's our 90s night.