Jack

The second one, entertain always.

You know, we look at mapping the perfect experience.

So reverse engineer, what is a five-star experience?

Or Airbnb, Brian Chesky said, what would an 11-star experience be?

Right.

Then you experiment constantly.

The only way you can get better for your fans is if you're constantly trying new things and learning from doing.

Engage deeply.

Do for one what you wish you could do for many.

And then finally, empower action.

You empower your team to try things, to get out of their comfort zone, to let loose, to have fun and experiment.

So if you put all those together and it's constant, you're doing it every single day, I believe that's how you can create fans, even if you do one of them.

If one company just eliminates the friction of the process, like if the DMV said, all right, we're going to –

We're going to make the waiting room not the worst waiting experience ever.

They would probably get some fans.

Yeah, so that's a starting point.

I don't know if for fun, Emma, if you've ever thought about that.

But, you know, we think of things that, like, are fun for us.

I think the greatest creators create things that they would love.

And if you're trying to do something or get people to buy into something and you're not having fun, good luck.