Jacob Cook

But, you know, I think that a lot of the local...

brands, especially, you know, mainly TikTok and Douyin focused, a little bit more price conscious.

But I think what happened again, you know, Alibaba's business advisor, you know, we expected, you know, in terms of the price recommendations to drive pricing down.

We thought that was what it was going to do, but we were actually pleasantly surprised.

In some cases, it had actually recommended that prices come up, which has been good for margins.

So I think all of those factors, you know, put into place, I think foreign brands are

are going to be a little bit more focused on that market for next year, seeing a little bit more margin growth and top-line revenue growth.

Well, I think just from being on the ground, this year was very efficient.

I mean, you know, it did run for a month.

Sales were spread out different categories, which made it really great to operate.

I mean, if we go back to 10 years ago, it was kind of bring your toothbrush and pillow to work because you were there 24 hours around the clock.

This year, the preparations, the AI, just the assistance in general and efficiencies really kind of made it great for operators.

And it kind of reduced the stress level on people's operations.

So yeah,

That was great, and we'd expect that to continue on into next year.

And I'm Nathan Hager.

Each morning, we're up early putting together the latest episode of Bloomberg Daybreak U.S.

Edition.

It's your daily 15-minute podcast on the latest in global news, politics, and international relations.

Find us on Apple, Spotify, or anywhere you listen.