Jacob Goldstein

And the engineer says, bring him on in.

It's the 1970s in Silicon Valley.

And this guy wanders in and he is, whenever you tell a story like this, you know who it is.

It's Steve Jobs.

It's Steve Jobs.

So fun.

And there's a moment when it goes through the wall and then goes... Ah, so satisfying.

You know, there's an alternative history where we're carrying around Atari devices in our pocket.

It's true.

it almost looked a little bit like an arcade game with the curves.

But more than that, I think that, especially at Silicon Valley at the time when they were dealing in actual silicon, right?

If you're making chips for somebody, you're thinking about the future and the computers.

You're not thinking about the psychology of the customer because the customer was another electronics company, right?

And so Atari and the strength of it was really the first time where they're just like, how will...

a regular human being who has no training whatsoever interact with technology.

Yeah.

Yeah, with a computer, right?

But the insight Bushnell had is that it wasn't labeled a computer.

Yeah.

It was a fun game.