Jacob Lenski

No, no.

Lifetime fee, so $97.

So the important thing about selling lifetime is one, you capture the customer, which then can provide you feedback over the years, right?

No, because then you don't have to be worrying so much about churn.

Does that make sense?

Yeah, exactly.

One thing that you notice within sort of the, I guess, early startup ecosystem is one thing that Lifetime provides that I guess a monthly subscription doesn't is, you know, one, when I speak about churn, of course, right.

When they're paying, let's say a hundred pounds instead of 27 pounds, right.

That's the four months they're paying up front in a way.

One that helps you build capital much faster from my understanding.

And the second thing is right now, when we're focusing on feedback and the early adopters that are happy paying more,

Yeah, I completely understand that.

And I think, you know, this is sort of advice I've gotten from my partners, right?

They've started off as a lifetime fee subscription model.

And eventually they're looking to move to, I guess, a monthly subscription model.

The benefit of doing a lifetime.

When I say lifetime subscription, I didn't mean lifetime subscription.

I mean lifetime deal, and then they're going to move to a subscription model.

The benefit of doing lifetime, like I said, I'll just reiterate, is because those customers are paying more, they're much more likely to be engaged.

Like you said as well, you get that early cash flow, which is beneficial.