Jacob Sager Weinstein

If you make plans while you're full, take another look at them later when you're hungry.

And if you are shopping when you're full, then think about, okay, last time I was hungry, how did I react to this bag of candy?

And if I reacted badly, why do I think I'm going to do things differently this time?

And that's maybe as close as you can then get to picturing yourself in that alternate decision-making state.

And sometimes the best you can do is to, what I would say, lay healthy traps for yourself.

So I got to a point at one point where if I was writing, if I would stop and think, I'd get up and wander around my flat and I'd end up in my kitchen grabbing a fistful of chocolate chips.

And I knew I was going to do that.

And so even though I couldn't stop myself from being hungry in that moment, what I could do in a more rational moment was move the chocolate chips out of reach and put a bowl of washed grapes in my fridge right at eye level.

And so I would still do that thing where I would get up, walk to the kitchen, open the fridge,

But the thing that was right in front of me, the thing that was easiest to grab, was now a healthy snack.

And I was able to sort of hack my hot-cold empathy gap by doing that.

Okay, so they actually did a study of 60,000 gym members to find out when they stopped showing up to the gym or when they missed one workout session, what was the most effective incentive to get them to come back to another.

And I mentioned that it was 60,000 people involved in this study, because when I tell you the results, you're not going to believe it.

So I want to emphasize this was a big study.

And the thing that got people to go back after missing a workout was a payment of nine cents.

Which is insane.

Again, increasing your lifespan, improving your health, that's not an incentive to get back on it and get back to the gym.

But 9 cents is.

And I can tell you in my own experience, when I've had really little, crazy, small...

things of accountability like that, it does work.