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Jacob Soboroff

πŸ‘€ Speaker
221 total appearances

Appearances Over Time

Podcast Appearances

Apple News Today
The true toll of the Los Angeles fires

Simling's story is one of them, and I'm just watching it play out up close.

Apple News Today
The true toll of the Los Angeles fires

Affordability is a primary reason why I think many people are not going to show up back in the Palisades to rebuild their lives or in Altadena to rebuild their lives.

Apple News Today
The true toll of the Los Angeles fires

The cost of living in all of these places is high enough already where with an insurance market that makes it extraordinarily difficult, particularly for people whose homes survived the firesβ€”

Apple News Today
The true toll of the Los Angeles fires

is leading to, I think, prohibitive hurdles for so many people to coming back.

Apple News Today
The true toll of the Los Angeles fires

And I mean, I can just tell you, they don't know the answers to these questions.

Apple News Today
The true toll of the Los Angeles fires

I'm telling you about from the resident's perspective, they don't know what to do or where to go, and they feel like it's a long way off.

Apple News Today
The true toll of the Los Angeles fires

What do you do when an entire community is wiped off the map?

Apple News Today
The true toll of the Los Angeles fires

I don't think that there are easy answers and I don't think people are finding them from their politicians, state, local or federal.

Apple News Today
The true toll of the Los Angeles fires

I think that there is a profound sense of trauma and grieving that's still going on.

Apple News Today
The true toll of the Los Angeles fires

And like when someone dies, and obviously 31 people did in this case, and none of us will ever experience the grief that those families are feeling, what was lost is incalculable.

Apple News Today
The true toll of the Los Angeles fires

You know, two entire communities in the most populous county in the country are gone now.

Apple News Today
The true toll of the Los Angeles fires

And so everybody has to make individual decisions for themselves.

Apple News Today
The true toll of the Los Angeles fires

Those same text threads that I detail in the book in real time as the fire unfolded are now lighting up with

Apple News Today
The true toll of the Los Angeles fires

Hey, did you see that the house down the block is for sale?

Apple News Today
The true toll of the Los Angeles fires

We're trying to figure out if we can rebuild or if we're going to go live with our family members in another city, if we're going to leave the state entirely.

Apple News Today
The true toll of the Los Angeles fires

Those are the conversations that are happening today.

Apple News Today
The true toll of the Los Angeles fires

And I don't think that the ramifications of what has happened and sort of literally the population shifts that are happening are going to be understood, if not now, you know, even for years to come.

Apple News Today
The true toll of the Los Angeles fires

Yeah.

Apple News Today
The true toll of the Los Angeles fires

One of the lenses through which I looked at this is how the federal government's response has affected or will affect the recovery.

Apple News Today
The true toll of the Los Angeles fires

And one of the things I did in the aftermath of the fires was embed with NASA and their scientists from Jet Propulsion Laboratory.