Jade Shenker
speaker
51 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Jade Shenker’s voice in public audio — every appearance, attributed to the second.
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Appearances
Oh, my gosh. Well, thank you for having me. Okay, that is, I think, one of the best intros I've ever had. So thank you. And this is probably the coolest place I've ever been. I mean, just the photos that you were showing me upstairs, I feel so grateful, especially because women who weren't allowed to vote were here and women who weren't even allowed to have cigarettes, right? Is that right?
Well, I am a commercial real estate agent and I'm also in the reality TV space on a show called Owning Manhattan on Netflix with Ryan Serhant and a bunch of other real estate agents. And I'm the only commercial agent. And the reason that I got into it was because my family, I come from a long line of real estate developers and they've always been male, male, male.
And I mean, since I was a teenager, all my dad taught me was there's always a way to get something done. So I mean, I would cold call, you probably remember this, but the Village Voice, before there was Craigslist, before there was any sort of internet presence.
And he used to have me go through the Village Voice to do for sale by owner and try to negotiate these deals when I was 14 years old. So I always saw an opportunity to be like, okay, well, number one,
how do we get a deal done right how do we understand the other person on the side of the deal and what they need in order to get it done so being a little bit more intuitive to that and then also how do we take a building especially in a market like right now that it commercial is tough yeah you know commercial is not at the place where it was in 2019 where you know everyone was leasing out office space the world changed about we work let me think about how that's changed think about how clover changed all that
Yeah, and coming from an owner's perspective, I've always been so frustrated because I'm like, well, you know, we have this building, we have these spaces. Why aren't we marketing it in a way that's hitting people globally, that's actually getting people's attention? So, you know, I saw Ryan Serhant's way of marketing and...
know doing youtube and videos and having events and i was like well why aren't we taking this amazing residential approach and why are we bringing it to commercial because commercial is what like a two or six trillion dollar industry why has no one done that and i was like well okay let me try and i mean the faces i used to get from other brokers they're like oh my gosh what is she wearing what is she doing but i'm like well
well your opinion is is completely valid and i understand that but you're talking about it right so you're not talking about that other building there's no such thing as a bad review if somebody's talking about what you're doing then you're getting a point across exactly and and what i saw was the more people talked about something the higher the seo was on it and the shares and you know what it just takes one person one person to be like wow okay that girl who
through an event in that commercial space. That commercial space, actually, you know, this person's looking for a commercial space. Can I connect her? Or, you know what? I actually like that she brought 130 people to come see this building. Or her YouTube video hit 1.5 million people between the United States, South Africa, Dubai, Israel. And maybe she is onto something.
And that's what I kept on doing. And I was like, you know what? I'm just, I'm going to listen to my gut. And I know what I'm doing. And I kept on doing that. And we were able to put a lot of buildings under contract at record prices. I mean, even like last year, I think the average price per square foot in Union Square was like $600, anywhere between $400 and $600 a square foot.
We sold a commercial condo for... just under $1,300 a square foot because we, it's crazy, you know? So I know that, you know, it's still early and people are still adopting this new way of marketing.
No, I'm an only child.
Yeah, yeah, yeah. So same thing. My grandfather and my great-grandfather, they came here from Eastern Europe, from the Holocaust, and they were very strict.
They were in real estate.
Early part. And then they came here and my dad was like, you know what? There's something to lower Manhattan's. And that was whenever East Village was like super, like in the slums. You could buy a building for a hundred, for a hundred dollars.
So he bought a lot of things on, in the East Village, in Little Italy.
That was in the 70s. In the 70s. So he bought, like, he could buy a block for half a million dollars.
And he went against the grain for the family because they were more conservative. Right. And back then, he was dealing with, you know, the mafia. He was dealing with artists who were shooting things.
I mean, it was crazy. But stories, I mean, dealing with dealing with people who weren't paying rent, that that we're going to hit him with a baseball bat and dealing with that. You have to have chutzpah.
You have to have it. And he always wanted a boy. There you go. Yeah, he always wanted a boy. It's OK. My family is males, males, males, males, males. And you have to keep the family name as well. And he had a girl. And he was like, okay, well, it's different. And the way I was raised was, okay, because I'm an only child, he had to teach me the business because that's, you know, you have to.
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