Jade Shenker

And he went against the grain for the family because they were more conservative. Right. And back then, he was dealing with, you know, the mafia. He was dealing with artists who were shooting things.

And he went against the grain for the family because they were more conservative. Right. And back then, he was dealing with, you know, the mafia. He was dealing with artists who were shooting things.

I mean, it was crazy. But stories, I mean, dealing with dealing with people who weren't paying rent, that that we're going to hit him with a baseball bat and dealing with that. You have to have chutzpah.

I mean, it was crazy. But stories, I mean, dealing with dealing with people who weren't paying rent, that that we're going to hit him with a baseball bat and dealing with that. You have to have chutzpah.

You have to have it. And he always wanted a boy. There you go. Yeah, he always wanted a boy. It's OK. My family is males, males, males, males, males. And you have to keep the family name as well. And he had a girl. And he was like, okay, well, it's different. And the way I was raised was, okay, because I'm an only child, he had to teach me the business because that's, you know, you have to.

You have to have it. And he always wanted a boy. There you go. Yeah, he always wanted a boy. It's OK. My family is males, males, males, males, males. And you have to keep the family name as well. And he had a girl. And he was like, okay, well, it's different. And the way I was raised was, okay, because I'm an only child, he had to teach me the business because that's, you know, you have to.

But at the same time, it was always, well, you know, Jay, you don't have to work and get married. And I got married early. You did? I did. I got divorced early, too.

But at the same time, it was always, well, you know, Jay, you don't have to work and get married. And I got married early. You did? I did. I got divorced early, too.

You know, and it was.

You know, and it was.

I think it's, honestly, it was a great learning experience. When you come to negotiate, you know, I turn my real estate brand on, and I'm like, okay, well, let's really discuss how to get a deal done, whether it's that or separation, whatever it is. But, you know, I think.

I think it's, honestly, it was a great learning experience. When you come to negotiate, you know, I turn my real estate brand on, and I'm like, okay, well, let's really discuss how to get a deal done, whether it's that or separation, whatever it is. But, you know, I think.

It's good. I have it under my belt. And I think at an early age, I was always just trying to be like, well, how do I prove to my dad? Number one, I know what I'm doing. And I understand. I have a competitive advantage because I listen and I'm creative. And I'm not afraid to take a risk. I actually seek risks.

It's good. I have it under my belt. And I think at an early age, I was always just trying to be like, well, how do I prove to my dad? Number one, I know what I'm doing. And I understand. I have a competitive advantage because I listen and I'm creative. And I'm not afraid to take a risk. I actually seek risks.

And I'm like, well, if someone is doing something a certain way, there's always a way to get better and do things differently. Because I'm very confident in that space, I'm like, you know what? What's needed? What's needed on both sides? And I kind of saw spaces aren't being marketed to the capacity they can be, right?

And I'm like, well, if someone is doing something a certain way, there's always a way to get better and do things differently. Because I'm very confident in that space, I'm like, you know what? What's needed? What's needed on both sides? And I kind of saw spaces aren't being marketed to the capacity they can be, right?

Commercial, specifically.

Commercial, specifically.

Oh my God, I love it. I always say it's like, and you probably know it more than anyone. It's like, I don't believe in work-life balance. I believe in work-life integration. So integrating every aspect of your life into your work. And I love, that's why whenever I met you, I was like, just, I felt so inspired because I was like, who else?

Oh my God, I love it. I always say it's like, and you probably know it more than anyone. It's like, I don't believe in work-life balance. I believe in work-life integration. So integrating every aspect of your life into your work. And I love, that's why whenever I met you, I was like, just, I felt so inspired because I was like, who else?

Yeah, I want to have an impact and I want to be able to touch people because, yes, there's the deal. And we think about, OK, you know, this is a building. This is someone trying to buy a building. But who are the people behind that deal? What do they need? You know, people don't realize. And maybe I saw this at an early age.

Yeah, I want to have an impact and I want to be able to touch people because, yes, there's the deal. And we think about, OK, you know, this is a building. This is someone trying to buy a building. But who are the people behind that deal? What do they need? You know, people don't realize. And maybe I saw this at an early age.

And that's people's livelihoods, whether it's a private equity firm and there's families or if it's an owner who bought something back in the 70s who's, you know, now in his 80s and he wants to sell. You know, like those are things that... really have such an impact on me. So yes, it's a business savvy.

And that's people's livelihoods, whether it's a private equity firm and there's families or if it's an owner who bought something back in the 70s who's, you know, now in his 80s and he wants to sell. You know, like those are things that... really have such an impact on me. So yes, it's a business savvy.

It's the adrenaline of creating something and showing someone how they can make money from what one person sees as four walls or if you can convert that vision into a valuable asset and showcase what you can do in space, get creative. Like that is what my serotonin, my dopamine is just like throws it off. That's why I don't sleep. But at the same time.

It's the adrenaline of creating something and showing someone how they can make money from what one person sees as four walls or if you can convert that vision into a valuable asset and showcase what you can do in space, get creative. Like that is what my serotonin, my dopamine is just like throws it off. That's why I don't sleep. But at the same time.

I know we are. But like there is a beautiful emotional aspect to it where like I'm able to help people and you know.

I know we are. But like there is a beautiful emotional aspect to it where like I'm able to help people and you know.

Yeah, exactly. And sometimes I feel like that, and you probably know this more than anyone, sometimes you have to get creative.

Yeah, exactly. And sometimes I feel like that, and you probably know this more than anyone, sometimes you have to get creative.

you got to get creative 100 like not not every deal is cookie cutter and like it's not just sometimes the things that you see but things you don't see and listening and and understanding people and being mindful of okay what what are the other factors in this and i feel like that's that's been something that i'm really cognizant of and and always trying to make measurable actions towards.

you got to get creative 100 like not not every deal is cookie cutter and like it's not just sometimes the things that you see but things you don't see and listening and and understanding people and being mindful of okay what what are the other factors in this and i feel like that's that's been something that i'm really cognizant of and and always trying to make measurable actions towards.

It's called Owning Manhattan on Netflix.

It's called Owning Manhattan on Netflix.

Season one was wild and I was going through a massive personal shift. I think it was really cool because, yes, people see the selling sunsets, they see the million dollar listings, but at the same time... They're seeing your life too. Yeah, they're seeing all of our lives. It's commission, it's deals, it's no sleep, but there's personal aspects to it too.

Season one was wild and I was going through a massive personal shift. I think it was really cool because, yes, people see the selling sunsets, they see the million dollar listings, but at the same time... They're seeing your life too. Yeah, they're seeing all of our lives. It's commission, it's deals, it's no sleep, but there's personal aspects to it too.

What are people going through in life behind the deal?

What are people going through in life behind the deal?

Yeah. Thank you so much. And it's not every day that I get to meet people like you that truly, really, I mean, going upstairs and seeing just your involvement and the history of what you've been through, like that really touched.

Yeah. Thank you so much. And it's not every day that I get to meet people like you that truly, really, I mean, going upstairs and seeing just your involvement and the history of what you've been through, like that really touched.

I think I almost went in tears, like seeing that room of just how many things have happened here and what you've been involved in and what you do, because I think you're amazing. taking a different approach to what has been, you know, a traditional industry. And you're making it interesting and making it fun and showcasing life.

I think I almost went in tears, like seeing that room of just how many things have happened here and what you've been involved in and what you do, because I think you're amazing. taking a different approach to what has been, you know, a traditional industry. And you're making it interesting and making it fun and showcasing life.

Yeah, I love it. I mean, that's why I'm here. You know, it's I there's an Australian saying, I didn't come here to fuck spiders. It means it means that I didn't know.

Yeah, I love it. I mean, that's why I'm here. You know, it's I there's an Australian saying, I didn't come here to fuck spiders. It means it means that I didn't know.

It means that I didn't come here just to be here. I didn't come here to just be another, you know, stick figure in the whole scheme of things. No, I came here to do something. I came here to inspire or to touch someone.

It means that I didn't come here just to be here. I didn't come here to just be another, you know, stick figure in the whole scheme of things. No, I came here to do something. I came here to inspire or to touch someone.

Create, motivate, and inspire. CMI. CMI.

Create, motivate, and inspire. CMI. CMI.

What's the future look like?

What's the future look like?

I hope to be able to focus on more trophy assets. You know, I love what I do now, but if I'm able to do that for a property that's, you know, in the $100 million, in the $200 million, like, that is so cool to me. And to be able to just focus.

I hope to be able to focus on more trophy assets. You know, I love what I do now, but if I'm able to do that for a property that's, you know, in the $100 million, in the $200 million, like, that is so cool to me. And to be able to just focus.

You know, I think, like, that's so important to me. At the end of the day, my dad's in his early 80s or mid-80s now. He had me when he was a little bit older.

You know, I think, like, that's so important to me. At the end of the day, my dad's in his early 80s or mid-80s now. He had me when he was a little bit older.

And he has dementia now, and I just, To go back home and see him and see the smile on his face whenever he sees all of that stuff and he knows that I'm living his legacy.

And he has dementia now, and I just, To go back home and see him and see the smile on his face whenever he sees all of that stuff and he knows that I'm living his legacy.

Yes.

Yes.

Oh, my God. Yeah, the smile on his face every time I tell him, like, Dad, I sold a building.

Oh, my God. Yeah, the smile on his face every time I tell him, like, Dad, I sold a building.

He saw me on Netflix for the first time. He just started tearing. He actually teared. There's one scene where I go to an event and this girl goes, she's like, you just came here to show off your stupid outfit. And he chuckled because he knows me. He's like, yeah, she did.

He saw me on Netflix for the first time. He just started tearing. He actually teared. There's one scene where I go to an event and this girl goes, she's like, you just came here to show off your stupid outfit. And he chuckled because he knows me. He's like, yeah, she did.

You know, my family name and making him proud and also a different type of asset. I would love the opportunity to focus on those assets and try to strategize around that because I just think it's so fun and I have so much energy and that would be the next step for me.

You know, my family name and making him proud and also a different type of asset. I would love the opportunity to focus on those assets and try to strategize around that because I just think it's so fun and I have so much energy and that would be the next step for me.

I appreciate it so much, really.

I appreciate it so much, really.

This is so surreal.

This is so surreal.

Oh, my gosh. Well, thank you for having me. Okay, that is, I think, one of the best intros I've ever had. So thank you. And this is probably the coolest place I've ever been. I mean, just the photos that you were showing me upstairs, I feel so grateful, especially because women who weren't allowed to vote were here and women who weren't even allowed to have cigarettes, right? Is that right?

Oh, my gosh. Well, thank you for having me. Okay, that is, I think, one of the best intros I've ever had. So thank you. And this is probably the coolest place I've ever been. I mean, just the photos that you were showing me upstairs, I feel so grateful, especially because women who weren't allowed to vote were here and women who weren't even allowed to have cigarettes, right? Is that right?

Well, I am a commercial real estate agent and I'm also in the reality TV space on a show called Owning Manhattan on Netflix with Ryan Serhant and a bunch of other real estate agents. And I'm the only commercial agent. And the reason that I got into it was because my family, I come from a long line of real estate developers and they've always been male, male, male.

Well, I am a commercial real estate agent and I'm also in the reality TV space on a show called Owning Manhattan on Netflix with Ryan Serhant and a bunch of other real estate agents. And I'm the only commercial agent. And the reason that I got into it was because my family, I come from a long line of real estate developers and they've always been male, male, male.

And I mean, since I was a teenager, all my dad taught me was there's always a way to get something done. So I mean, I would cold call, you probably remember this, but the Village Voice, before there was Craigslist, before there was any sort of internet presence.

And I mean, since I was a teenager, all my dad taught me was there's always a way to get something done. So I mean, I would cold call, you probably remember this, but the Village Voice, before there was Craigslist, before there was any sort of internet presence.

And he used to have me go through the Village Voice to do for sale by owner and try to negotiate these deals when I was 14 years old. So I always saw an opportunity to be like, okay, well, number one,

And he used to have me go through the Village Voice to do for sale by owner and try to negotiate these deals when I was 14 years old. So I always saw an opportunity to be like, okay, well, number one,

how do we get a deal done right how do we understand the other person on the side of the deal and what they need in order to get it done so being a little bit more intuitive to that and then also how do we take a building especially in a market like right now that it commercial is tough yeah you know commercial is not at the place where it was in 2019 where you know everyone was leasing out office space the world changed about we work let me think about how that's changed think about how clover changed all that

how do we get a deal done right how do we understand the other person on the side of the deal and what they need in order to get it done so being a little bit more intuitive to that and then also how do we take a building especially in a market like right now that it commercial is tough yeah you know commercial is not at the place where it was in 2019 where you know everyone was leasing out office space the world changed about we work let me think about how that's changed think about how clover changed all that

Yeah, and coming from an owner's perspective, I've always been so frustrated because I'm like, well, you know, we have this building, we have these spaces. Why aren't we marketing it in a way that's hitting people globally, that's actually getting people's attention? So, you know, I saw Ryan Serhant's way of marketing and...

Yeah, and coming from an owner's perspective, I've always been so frustrated because I'm like, well, you know, we have this building, we have these spaces. Why aren't we marketing it in a way that's hitting people globally, that's actually getting people's attention? So, you know, I saw Ryan Serhant's way of marketing and...

know doing youtube and videos and having events and i was like well why aren't we taking this amazing residential approach and why are we bringing it to commercial because commercial is what like a two or six trillion dollar industry why has no one done that and i was like well okay let me try and i mean the faces i used to get from other brokers they're like oh my gosh what is she wearing what is she doing but i'm like well

know doing youtube and videos and having events and i was like well why aren't we taking this amazing residential approach and why are we bringing it to commercial because commercial is what like a two or six trillion dollar industry why has no one done that and i was like well okay let me try and i mean the faces i used to get from other brokers they're like oh my gosh what is she wearing what is she doing but i'm like well

well your opinion is is completely valid and i understand that but you're talking about it right so you're not talking about that other building there's no such thing as a bad review if somebody's talking about what you're doing then you're getting a point across exactly and and what i saw was the more people talked about something the higher the seo was on it and the shares and you know what it just takes one person one person to be like wow okay that girl who

well your opinion is is completely valid and i understand that but you're talking about it right so you're not talking about that other building there's no such thing as a bad review if somebody's talking about what you're doing then you're getting a point across exactly and and what i saw was the more people talked about something the higher the seo was on it and the shares and you know what it just takes one person one person to be like wow okay that girl who

through an event in that commercial space. That commercial space, actually, you know, this person's looking for a commercial space. Can I connect her? Or, you know what? I actually like that she brought 130 people to come see this building. Or her YouTube video hit 1.5 million people between the United States, South Africa, Dubai, Israel. And maybe she is onto something.

through an event in that commercial space. That commercial space, actually, you know, this person's looking for a commercial space. Can I connect her? Or, you know what? I actually like that she brought 130 people to come see this building. Or her YouTube video hit 1.5 million people between the United States, South Africa, Dubai, Israel. And maybe she is onto something.

And that's what I kept on doing. And I was like, you know what? I'm just, I'm going to listen to my gut. And I know what I'm doing. And I kept on doing that. And we were able to put a lot of buildings under contract at record prices. I mean, even like last year, I think the average price per square foot in Union Square was like $600, anywhere between $400 and $600 a square foot.

And that's what I kept on doing. And I was like, you know what? I'm just, I'm going to listen to my gut. And I know what I'm doing. And I kept on doing that. And we were able to put a lot of buildings under contract at record prices. I mean, even like last year, I think the average price per square foot in Union Square was like $600, anywhere between $400 and $600 a square foot.

We sold a commercial condo for... just under $1,300 a square foot because we, it's crazy, you know? So I know that, you know, it's still early and people are still adopting this new way of marketing.

We sold a commercial condo for... just under $1,300 a square foot because we, it's crazy, you know? So I know that, you know, it's still early and people are still adopting this new way of marketing.

No, I'm an only child.

No, I'm an only child.

Yeah, yeah, yeah. So same thing. My grandfather and my great-grandfather, they came here from Eastern Europe, from the Holocaust, and they were very strict.

Yeah, yeah, yeah. So same thing. My grandfather and my great-grandfather, they came here from Eastern Europe, from the Holocaust, and they were very strict.

They were in real estate.

They were in real estate.

Early part. And then they came here and my dad was like, you know what? There's something to lower Manhattan's. And that was whenever East Village was like super, like in the slums. You could buy a building for a hundred, for a hundred dollars.

Early part. And then they came here and my dad was like, you know what? There's something to lower Manhattan's. And that was whenever East Village was like super, like in the slums. You could buy a building for a hundred, for a hundred dollars.

So he bought a lot of things on, in the East Village, in Little Italy.

So he bought a lot of things on, in the East Village, in Little Italy.

That was in the 70s. In the 70s. So he bought, like, he could buy a block for half a million dollars.

That was in the 70s. In the 70s. So he bought, like, he could buy a block for half a million dollars.

And he went against the grain for the family because they were more conservative. Right. And back then, he was dealing with, you know, the mafia. He was dealing with artists who were shooting things.

I mean, it was crazy. But stories, I mean, dealing with dealing with people who weren't paying rent, that that we're going to hit him with a baseball bat and dealing with that. You have to have chutzpah.

You have to have it. And he always wanted a boy. There you go. Yeah, he always wanted a boy. It's OK. My family is males, males, males, males, males. And you have to keep the family name as well. And he had a girl. And he was like, okay, well, it's different. And the way I was raised was, okay, because I'm an only child, he had to teach me the business because that's, you know, you have to.

But at the same time, it was always, well, you know, Jay, you don't have to work and get married. And I got married early. You did? I did. I got divorced early, too.

You know, and it was.

I think it's, honestly, it was a great learning experience. When you come to negotiate, you know, I turn my real estate brand on, and I'm like, okay, well, let's really discuss how to get a deal done, whether it's that or separation, whatever it is. But, you know, I think.

It's good. I have it under my belt. And I think at an early age, I was always just trying to be like, well, how do I prove to my dad? Number one, I know what I'm doing. And I understand. I have a competitive advantage because I listen and I'm creative. And I'm not afraid to take a risk. I actually seek risks.

And I'm like, well, if someone is doing something a certain way, there's always a way to get better and do things differently. Because I'm very confident in that space, I'm like, you know what? What's needed? What's needed on both sides? And I kind of saw spaces aren't being marketed to the capacity they can be, right?

Commercial, specifically.

Oh my God, I love it. I always say it's like, and you probably know it more than anyone. It's like, I don't believe in work-life balance. I believe in work-life integration. So integrating every aspect of your life into your work. And I love, that's why whenever I met you, I was like, just, I felt so inspired because I was like, who else?

Yeah, I want to have an impact and I want to be able to touch people because, yes, there's the deal. And we think about, OK, you know, this is a building. This is someone trying to buy a building. But who are the people behind that deal? What do they need? You know, people don't realize. And maybe I saw this at an early age.

And that's people's livelihoods, whether it's a private equity firm and there's families or if it's an owner who bought something back in the 70s who's, you know, now in his 80s and he wants to sell. You know, like those are things that... really have such an impact on me. So yes, it's a business savvy.

It's the adrenaline of creating something and showing someone how they can make money from what one person sees as four walls or if you can convert that vision into a valuable asset and showcase what you can do in space, get creative. Like that is what my serotonin, my dopamine is just like throws it off. That's why I don't sleep. But at the same time.

I know we are. But like there is a beautiful emotional aspect to it where like I'm able to help people and you know.

Yeah, exactly. And sometimes I feel like that, and you probably know this more than anyone, sometimes you have to get creative.

you got to get creative 100 like not not every deal is cookie cutter and like it's not just sometimes the things that you see but things you don't see and listening and and understanding people and being mindful of okay what what are the other factors in this and i feel like that's that's been something that i'm really cognizant of and and always trying to make measurable actions towards.

It's called Owning Manhattan on Netflix.

Season one was wild and I was going through a massive personal shift. I think it was really cool because, yes, people see the selling sunsets, they see the million dollar listings, but at the same time... They're seeing your life too. Yeah, they're seeing all of our lives. It's commission, it's deals, it's no sleep, but there's personal aspects to it too.

What are people going through in life behind the deal?

Yeah. Thank you so much. And it's not every day that I get to meet people like you that truly, really, I mean, going upstairs and seeing just your involvement and the history of what you've been through, like that really touched.

I think I almost went in tears, like seeing that room of just how many things have happened here and what you've been involved in and what you do, because I think you're amazing. taking a different approach to what has been, you know, a traditional industry. And you're making it interesting and making it fun and showcasing life.

Yeah, I love it. I mean, that's why I'm here. You know, it's I there's an Australian saying, I didn't come here to fuck spiders. It means it means that I didn't know.

It means that I didn't come here just to be here. I didn't come here to just be another, you know, stick figure in the whole scheme of things. No, I came here to do something. I came here to inspire or to touch someone.

Create, motivate, and inspire. CMI. CMI.

What's the future look like?

I hope to be able to focus on more trophy assets. You know, I love what I do now, but if I'm able to do that for a property that's, you know, in the $100 million, in the $200 million, like, that is so cool to me. And to be able to just focus.

You know, I think, like, that's so important to me. At the end of the day, my dad's in his early 80s or mid-80s now. He had me when he was a little bit older.

And he has dementia now, and I just, To go back home and see him and see the smile on his face whenever he sees all of that stuff and he knows that I'm living his legacy.

Yes.

Oh, my God. Yeah, the smile on his face every time I tell him, like, Dad, I sold a building.

He saw me on Netflix for the first time. He just started tearing. He actually teared. There's one scene where I go to an event and this girl goes, she's like, you just came here to show off your stupid outfit. And he chuckled because he knows me. He's like, yeah, she did.

You know, my family name and making him proud and also a different type of asset. I would love the opportunity to focus on those assets and try to strategize around that because I just think it's so fun and I have so much energy and that would be the next step for me.

I appreciate it so much, really.

This is so surreal.

Oh, my gosh. Well, thank you for having me. Okay, that is, I think, one of the best intros I've ever had. So thank you. And this is probably the coolest place I've ever been. I mean, just the photos that you were showing me upstairs, I feel so grateful, especially because women who weren't allowed to vote were here and women who weren't even allowed to have cigarettes, right? Is that right?

Well, I am a commercial real estate agent and I'm also in the reality TV space on a show called Owning Manhattan on Netflix with Ryan Serhant and a bunch of other real estate agents. And I'm the only commercial agent. And the reason that I got into it was because my family, I come from a long line of real estate developers and they've always been male, male, male.

And I mean, since I was a teenager, all my dad taught me was there's always a way to get something done. So I mean, I would cold call, you probably remember this, but the Village Voice, before there was Craigslist, before there was any sort of internet presence.

And he used to have me go through the Village Voice to do for sale by owner and try to negotiate these deals when I was 14 years old. So I always saw an opportunity to be like, okay, well, number one,

how do we get a deal done right how do we understand the other person on the side of the deal and what they need in order to get it done so being a little bit more intuitive to that and then also how do we take a building especially in a market like right now that it commercial is tough yeah you know commercial is not at the place where it was in 2019 where you know everyone was leasing out office space the world changed about we work let me think about how that's changed think about how clover changed all that

Yeah, and coming from an owner's perspective, I've always been so frustrated because I'm like, well, you know, we have this building, we have these spaces. Why aren't we marketing it in a way that's hitting people globally, that's actually getting people's attention? So, you know, I saw Ryan Serhant's way of marketing and...

know doing youtube and videos and having events and i was like well why aren't we taking this amazing residential approach and why are we bringing it to commercial because commercial is what like a two or six trillion dollar industry why has no one done that and i was like well okay let me try and i mean the faces i used to get from other brokers they're like oh my gosh what is she wearing what is she doing but i'm like well

well your opinion is is completely valid and i understand that but you're talking about it right so you're not talking about that other building there's no such thing as a bad review if somebody's talking about what you're doing then you're getting a point across exactly and and what i saw was the more people talked about something the higher the seo was on it and the shares and you know what it just takes one person one person to be like wow okay that girl who

through an event in that commercial space. That commercial space, actually, you know, this person's looking for a commercial space. Can I connect her? Or, you know what? I actually like that she brought 130 people to come see this building. Or her YouTube video hit 1.5 million people between the United States, South Africa, Dubai, Israel. And maybe she is onto something.

And that's what I kept on doing. And I was like, you know what? I'm just, I'm going to listen to my gut. And I know what I'm doing. And I kept on doing that. And we were able to put a lot of buildings under contract at record prices. I mean, even like last year, I think the average price per square foot in Union Square was like $600, anywhere between $400 and $600 a square foot.

We sold a commercial condo for... just under $1,300 a square foot because we, it's crazy, you know? So I know that, you know, it's still early and people are still adopting this new way of marketing.

No, I'm an only child.

Yeah, yeah, yeah. So same thing. My grandfather and my great-grandfather, they came here from Eastern Europe, from the Holocaust, and they were very strict.

They were in real estate.

Early part. And then they came here and my dad was like, you know what? There's something to lower Manhattan's. And that was whenever East Village was like super, like in the slums. You could buy a building for a hundred, for a hundred dollars.

So he bought a lot of things on, in the East Village, in Little Italy.

That was in the 70s. In the 70s. So he bought, like, he could buy a block for half a million dollars.