Jaden Schaefer

So if 100 people subscribe on day one, 12 months later,

only 21 of those will still be subscribed compared to over 30%, 30.7% for non-AI apps.

So 10% higher if you don't have AI embedded in there.

Now, I think there's gonna be some things that obviously skew that, which is that a lot of these AI apps are kind of a new, interesting use case and people are gonna be trying them out

for the first time.

I also think that there's a lot of hype and if the AI can't do exactly what you want perfectly, you're going to move on.

And I think those capabilities will come back in the future.

So people may retry those same apps in the future and they'll stop being called just like an AI app.

Like there's not going to be a buzzword.

It's just gonna be like an app that does X, Y, Z, does use AI, but you know, people don't really care.

It just does it correctly.

And I think then you'll see the retention rates higher.

On a monthly basis, I think there's also a pretty big gap between these two categories.

AI apps have a 6.1% retention.

Non-AI apps have a 9.5% retention rate, just month to month.

I think one of the other areas where AI apps are performing a little bit better is in weekly subscriptions.

Retention is at 2.5% compared to 1.7%.

I mean, really, that's just showing you that I think a lot of people are trying these apps.

Weekly subscriptions is not a very common thing.

And I have actually seen this with a bunch of AI apps.