Jaeden Schaefer

They had over $30 million in annualized revenue.

And really, a lot of their unlock was that they really hacked the growth hacking on social media, TikTok, and making shorts.

And so I think on the one hand, you have a lot of these people that are saying, you know, oh, look, like you can't invest in these companies that are thin kind of wrappers.

Well, if you have another angle, like if you have the growth kind of locked in and you can get $30 million in annual recurring revenue, guess what?

You're going to get an acquisition.

And so that's what happened.

MyFitnessPal went and acquired them.

So

I do think that there is some interesting points here.

And, you know, did they raise an insane amount of VC funding?

I mean, not necessarily.

That's not something that you have to do if you can scale it without it.

Although a lot of, you know, in a lot of cases, this helps you get started.

So I think what remains a really attractive thing for venture capitalists and for people, institutional money looking to invest is depth.

It's kind of the ownership of workflows.

It's kind of the control of data.

It's a lot of real domain expertise that they'll pay for if you're an expert in a specific area.

I think investors are reallocating capital towards businesses that have a lot of those assets and they're taking it away from products that can be copied with very minimal effort.

I think in a world that is quickly becoming AI first, becoming different isn't just about kind of adding an automation.

It's about really owning something that agents can't replace easily.