Jaeden Schafer

But now you're going to actually start seeing these from your game console or from your TV or from your streaming device.

So what's cool is users essentially can just click to ask.

There's like an ask button next to the assistant.

If they're watching something, they can ask questions.

I mean, I would imagine this is useful for a TV show.

Maybe you missed a couple episodes and you want to get the backlog.

Maybe you fell asleep for 10 minutes and don't want to rewind.

Or maybe you really just don't get it.

Because sometimes I feel like when I'm watching a show with my wife, she understands at least 20% more about what's going on than I do.

And maybe that's just a me problem.

But I do think it would be useful rather than having to like whisper to her like, wait, what did they say about that?

And then

getting shushed because she's trying to listen to what they're currently saying, it'd be nice to maybe just be able to ask on the side.

I don't know.

Maybe this use case is only useful for me.

In any case, you basically can use your remote's microphone, ask questions more so than a TV show.

One of the suggestions that they were saying that you could do was to ask about the recipe ingredients in a cooking video you're watching, or you could get the meme behind a song lyrics that you're listening to.

According to a report in April that came out last year from Nelson, YouTube is now 12% of all television viewing time, which is beating both Disney and Netflix, which is quite interesting.

There's a lot of rivals that are trying to get into this kind of AI conversation into kind of home entertainment.

Amazon, of course, has Alexa plus on fire TV.