Jaeden Shafer

I think one of the other areas where AI apps are performing a little bit better is in weekly subscriptions.

Retention is at 2.5% compared to 1.7%.

I mean, really, that's just showing you that I think a lot of people are trying these apps.

Weekly subscriptions is not a very common thing.

not a very common thing.

And I have actually seen this with a bunch of AI apps.

You know, I swear I see weekly subscriptions with people that have a tool that you don't really need it for a super long period of time.

So they try to like hit you multiple times in a week.

It's basically my least favorite subscription.

you know, amount of time to resubscribe.

And it's when people are like, look, it's only $2 a week.

It's like, just say $10 a month or something like so annoying.

In any case, part of the churn that we're seeing right now, I think is going to be obviously just how fast AI is going.

All of the experimentation happening in the industry.

I think you're going to see metrics like AI apps have 20% higher refund rates than non-AI apps.

The median refund of 4.2% is, you know, you can compare that to 5.3%.

At the high end, I think the difference is even more pronounced with AI apps seeing refund rates as high as 15.6% compared to 12.5% for non-AI apps.

And according to what Revenue Cat is saying, basically volatility is coming from some big issues about value, product experience, long-term utility.

And I really just think a lot of this comes down to over-promising and under-delivering what the AI is capable of doing.

And I see this in so many areas because I'm in marketing and I'm in AI.