Jaeden

Okay.

So they're testing out with different advertisers and a handful.

So it's a closed group of people.

And I think they want to make sure it's just really high quality and not like anyone's going to do anything spammy.

And the other thing that I did see was that the way they're pricing this is it's actually a premium offering.

It's not like Google or Facebook ads when those first launched.

For pennies, you could get clicks.

Apparently, they're doing something like $20 for 1,000 views of your ad or kind of a high price.

So it is...

fairly premium for digital advertising.

And the way that they justify it is they're like, well, you're able to advertise to people that are specifically searching for very specific things.

You get really good insights.

And more than just a Google search where someone might be searching for something specific and clicking, it's like you can see the whole chat history technically could be helping

narrow down and target your specific product.

So they're pricing this as premium.

I'll be interested to see what the ROI is on the companies.

At the end of the day, am I going to test it?

100%.

I'm getting on there and testing it as soon as it's available.

But I will say, I don't know if it's going to be kind of this like ad renaissance like we saw with Google or Facebook being super cheap back in the day.