Jaime Schwarz

But once that happened, the media buy was over there. That analytics went that way. You just take your eye off the ball of creativity. And once you take your eye off the ball of creativity, you take your eye off the ball of humanity, which is what you're actually doing, connecting with humans.

And then it's just you're arguing over tweaking about a color or a font size or where the logo goes because it moves the needle this much. And when you're looking here, you're moving this. Wow, huge moves. You forget about this. The whole shebang that's like everybody's actually looking at. The meaning behind it, the relationship between the consumer and the brand. There's a relationship there.

And then it's just you're arguing over tweaking about a color or a font size or where the logo goes because it moves the needle this much. And when you're looking here, you're moving this. Wow, huge moves. You forget about this. The whole shebang that's like everybody's actually looking at. The meaning behind it, the relationship between the consumer and the brand. There's a relationship there.

And then it's just you're arguing over tweaking about a color or a font size or where the logo goes because it moves the needle this much. And when you're looking here, you're moving this. Wow, huge moves. You forget about this. The whole shebang that's like everybody's actually looking at. The meaning behind it, the relationship between the consumer and the brand. There's a relationship there.

And then it's too late.

And then it's too late.

And then it's too late.

Not at all. It really is a matter of, are you building a relationship of transaction? Or are you building a relationship with meaning? And both are fine. Just recognize what you are. One of the things I had to build in brand therapy was a relationship spectrum and for brands to admit where they actually are on there. Are you product focused? Are you commodity focused? Are you brand focused?

Not at all. It really is a matter of, are you building a relationship of transaction? Or are you building a relationship with meaning? And both are fine. Just recognize what you are. One of the things I had to build in brand therapy was a relationship spectrum and for brands to admit where they actually are on there. Are you product focused? Are you commodity focused? Are you brand focused?

Not at all. It really is a matter of, are you building a relationship of transaction? Or are you building a relationship with meaning? And both are fine. Just recognize what you are. One of the things I had to build in brand therapy was a relationship spectrum and for brands to admit where they actually are on there. Are you product focused? Are you commodity focused? Are you brand focused?

Are you purpose focused? Are you tribal? Letting the community tell you where you have to go. Just be honest about where you are on there and then act accordingly.

Are you purpose focused? Are you tribal? Letting the community tell you where you have to go. Just be honest about where you are on there and then act accordingly.

Are you purpose focused? Are you tribal? Letting the community tell you where you have to go. Just be honest about where you are on there and then act accordingly.

And that's what you were doing, Chris. Tell me what you knew about NFTs when you said, this is going to make me some money. What did you think they were?

And that's what you were doing, Chris. Tell me what you knew about NFTs when you said, this is going to make me some money. What did you think they were?

And that's what you were doing, Chris. Tell me what you knew about NFTs when you said, this is going to make me some money. What did you think they were?

As Ryan and I both hold up. Well, I have a much older brother who collected back in the 60s, so we got the benefit of this. But I also ended up marrying the granddaughter of the art director of Topps, who actually was one of the inventors of Kazooka Joe. Didn't know it at the time, but hey.

As Ryan and I both hold up. Well, I have a much older brother who collected back in the 60s, so we got the benefit of this. But I also ended up marrying the granddaughter of the art director of Topps, who actually was one of the inventors of Kazooka Joe. Didn't know it at the time, but hey.

As Ryan and I both hold up. Well, I have a much older brother who collected back in the 60s, so we got the benefit of this. But I also ended up marrying the granddaughter of the art director of Topps, who actually was one of the inventors of Kazooka Joe. Didn't know it at the time, but hey.

Fanatics bottom. So it's a whole ballgame.