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Jaime Schwarz

๐Ÿ‘ค Speaker
300 total appearances

Appearances Over Time

Podcast Appearances

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

I was really living inside of there, really living in the hypocrisy of marketing doesn't work on its own. How do we get back to ownership? I lived through that entire decade of social media going from this cute little thing where we were coming together and meeting people and...

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

I was really living inside of there, really living in the hypocrisy of marketing doesn't work on its own. How do we get back to ownership? I lived through that entire decade of social media going from this cute little thing where we were coming together and meeting people and...

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

I was really living inside of there, really living in the hypocrisy of marketing doesn't work on its own. How do we get back to ownership? I lived through that entire decade of social media going from this cute little thing where we were coming together and meeting people and...

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

It was just a lovely little web 1.0 world into this centralized behemoth of oligarchies that controlled everything and controlled your oxygen because products couldn't have object permanence without the platform. So that's what NFTs were going to do. Give us an open web again with true ownership. So when I filed, I was really just focused on how do we get that mark of authenticity?

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

It was just a lovely little web 1.0 world into this centralized behemoth of oligarchies that controlled everything and controlled your oxygen because products couldn't have object permanence without the platform. So that's what NFTs were going to do. Give us an open web again with true ownership. So when I filed, I was really just focused on how do we get that mark of authenticity?

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

It was just a lovely little web 1.0 world into this centralized behemoth of oligarchies that controlled everything and controlled your oxygen because products couldn't have object permanence without the platform. So that's what NFTs were going to do. Give us an open web again with true ownership. So when I filed, I was really just focused on how do we get that mark of authenticity?

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

If we have logos and we have digital products, why can't we make the logos interactive and smart and give them responsibility so that they can make sure that the object is saying, yeah, this is the authentic one. I don't have to go to Chinatown and buy the thing that almost works in a digital copy and paste world. Everything's one for one. You can't tell the difference. The NFT does that.

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

If we have logos and we have digital products, why can't we make the logos interactive and smart and give them responsibility so that they can make sure that the object is saying, yeah, this is the authentic one. I don't have to go to Chinatown and buy the thing that almost works in a digital copy and paste world. Everything's one for one. You can't tell the difference. The NFT does that.

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

If we have logos and we have digital products, why can't we make the logos interactive and smart and give them responsibility so that they can make sure that the object is saying, yeah, this is the authentic one. I don't have to go to Chinatown and buy the thing that almost works in a digital copy and paste world. Everything's one for one. You can't tell the difference. The NFT does that.

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

But then you also have all these problems with blockchain by itself. It's an arrow. It's a receipt that points to a file. And that's it. The only thing that came after that was smart contracts, which had royalties, which had like a little bit of rules. What I created was a grouped asset NFT.

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

But then you also have all these problems with blockchain by itself. It's an arrow. It's a receipt that points to a file. And that's it. The only thing that came after that was smart contracts, which had royalties, which had like a little bit of rules. What I created was a grouped asset NFT.

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

But then you also have all these problems with blockchain by itself. It's an arrow. It's a receipt that points to a file. And that's it. The only thing that came after that was smart contracts, which had royalties, which had like a little bit of rules. What I created was a grouped asset NFT.

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

I said, what if this is a master NFT that holds all the assets it needs across formats, across digital rights management, across provenance, value-adding provenance, adding utility and sentimental value like social value, so that it by itself has that same object permanence that all physical goods did, but with all those benefits of digital.

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

I said, what if this is a master NFT that holds all the assets it needs across formats, across digital rights management, across provenance, value-adding provenance, adding utility and sentimental value like social value, so that it by itself has that same object permanence that all physical goods did, but with all those benefits of digital.

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

I said, what if this is a master NFT that holds all the assets it needs across formats, across digital rights management, across provenance, value-adding provenance, adding utility and sentimental value like social value, so that it by itself has that same object permanence that all physical goods did, but with all those benefits of digital.

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

And then I had to wait and sit for five years because it was pending for that long.

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

And then I had to wait and sit for five years because it was pending for that long.

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

And then I had to wait and sit for five years because it was pending for that long.

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

Yeah, that's the promise that I was reaching for that NFTs just weren't delivering on their own. NFTs really are story baskets. What story is that object holding? And if you look behind me, this is a, right there, that's a sketch of Albert Einstein that was done on the boat from London to England in 1942 as a refugee.

Right About Now - Legendary Business Advice
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

Yeah, that's the promise that I was reaching for that NFTs just weren't delivering on their own. NFTs really are story baskets. What story is that object holding? And if you look behind me, this is a, right there, that's a sketch of Albert Einstein that was done on the boat from London to England in 1942 as a refugee.